Mentech(002902)2025-01-17 11:45Financial Performance - The company expects a net loss of between 250 million and 350 million yuan for the year 2024, compared to a loss of 259.34 million yuan in the same period last year[2]. - The net profit after deducting non-recurring gains and losses is projected to be a loss of between 261 million and 361 million yuan, compared to a loss of 273.07 million yuan in the previous year[2]. - Basic earnings per share are expected to be a loss of between 1.09 yuan and 1.52 yuan, compared to a loss of 1.23 yuan per share last year[2]. - This earnings forecast is a preliminary estimate, with detailed data to be disclosed in the 2024 annual report[6]. Marketing and Sales Strategy - The company has increased marketing expenses to enhance brand recognition and market share in its ToC business, which is currently facing high marketing costs and low sales volume[4]. Industry and Product Impact - Industry demand has fluctuated, leading to a decrease in revenue and a decline in gross margin due to temporary price reductions[5]. - The introduction of new products has not yet achieved economies of scale, impacting the company's profitability[5]. Asset Management - The company conducted a comprehensive review and impairment testing of its assets, resulting in an increase in losses for 2024 compared to the previous year[5]. - The company plans to reverse deferred tax assets of approximately 20.51 million yuan based on prudence principles[5].