Financial Performance - The company expects a net loss of between 37 million and 47 million yuan for 2024, compared to a profit of 9.96 million yuan in the same period last year[4] - The net profit after deducting non-recurring gains and losses is projected to be a loss of between 40 million and 50 million yuan, down from a profit of 1.54 million yuan in the previous year[4] Market Trends - The retail book market has seen a year-on-year decline of 1.52%, with traditional sales channels experiencing negative growth, while content e-commerce platforms like Douyin are showing positive growth[7] Marketing and Investment Strategies - The company is increasing its promotional expenses on platforms like Douyin and Xiaohongshu, leading to a significant rise in sales expenses and contributing to the net loss[7] - The company is investing more in children's book copyrights to strengthen its copyright advantages, resulting in increased prepaid royalties and higher asset impairment provisions due to rising inventory levels[7]
荣信文化(301231) - 2024 Q4 - 年度业绩预告