Suning.Com(002024)2025-01-20 10:05Financial Performance Expectations - The company expects a net profit attributable to shareholders of between 50 million and 70 million yuan for 2024, a turnaround from a loss of approximately 408.95 million yuan in the previous year[3]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is projected to be a loss of 120 million yuan, compared to a loss of 517.43 million yuan in the previous year, indicating a significant reduction in losses[3]. - The basic earnings per share is expected to be between 0.054 yuan and 0.076 yuan, improving from a loss of 0.45 yuan per share in the previous year[3]. - The company anticipates that non-recurring gains from asset disposals and debt resolution will contribute approximately 1.8 billion to 2 billion yuan to its earnings in 2024[7]. Operational Strategies - The company plans to open and renovate 75 new stores, enhancing its retail service capabilities and improving customer experience[5]. - The company aims to further enhance its core capabilities and market share by focusing on product diversity, service upgrades, and asset revitalization[7]. - The company has implemented cost control measures and improved operational efficiency, contributing to the expected profitability in 2024[6]. Market Performance - In Q4 2024, the company achieved a year-on-year sales growth of 64.6% due to the government's support for the home appliance replacement policy[7]. Financial Reporting and Risks - The company is facing uncertainties regarding the fair value of certain financial assets and investments, which may impact its financial results[8]. - The financial data provided is preliminary and has not been audited, with final figures to be disclosed in the 2024 annual report[9].