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读客文化(301025) - 2024 Q4 - 年度业绩预告
301025DOOK(301025)2025-01-21 07:50

Financial Projections - The company expects a net profit of 12 million to 18 million yuan for 2024, a significant increase from a loss of 3.2825 million yuan in the same period last year, representing a rise of 465.58% to 648.36%[3]. - The net profit after deducting non-recurring gains and losses is projected to be between 4 million and 6 million yuan, compared to a loss of 11.5288 million yuan last year, indicating an increase of 134.70% to 152.04%[3]. - The impact of non-recurring gains and losses on net profit is estimated to be between 8 million and 12 million yuan[6]. - The preliminary financial data for 2024 has not yet been audited, and the final figures will be disclosed in the annual report[7]. Market and Sales Strategy - The overall book retail market is expected to decline by 1.52% during the reporting period, but the company is focusing on optimizing its creative production processes to enhance efficiency[6]. - The company has been actively adjusting its sales channels, leveraging content e-commerce platforms like Douyin and Xiaohongshu to improve book sales through high-quality short video materials[6]. Operational Improvements - In 2024, the company plans to integrate 5S methodology into daily operations to optimize organizational structure and improve operational efficiency[6]. - The company has successfully produced several notable literary works, including titles from renowned authors Yu Hua and Mo Yan, enhancing its product offerings[6].