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创业黑马(300688) - 2024 Q4 - 年度业绩预告

Financial Performance - The company expects a net loss of 85 million yuan to 115 million yuan for the fiscal year 2024, compared to a profit of 9.66 million yuan in the same period last year[4]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is expected to be a loss of 81 million yuan, down from a profit of 2.53 million yuan in the previous year[4]. Business Strategy - The significant loss is primarily due to the strategic adjustment in business development, leading to the closure of the city expansion line in the enterprise service business, which resulted in substantial losses[6]. - The company aims to focus on high-quality business development and will continue to increase R&D investment to enhance profitability[7]. Investment and Expenses - Increased investment in AI has not yet generated benefits, contributing to the losses in the AI business[6]. - The company has experienced a significant rise in sales expenses, with the sales expense ratio increasing year-on-year, impacting overall financial performance[7]. Financial Reporting - The financial data presented is preliminary and has not been audited, with detailed financial results to be disclosed in the 2024 annual report[8].