BROADV(688004)2025-01-24 09:40Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between -42 million and -33 million CNY, indicating a loss compared to the previous year[3]. - The net profit attributable to shareholders of the parent company, after deducting non-recurring gains and losses, is expected to be between -44 million and -36.5 million CNY for 2024[3]. - In 2023, the company reported a total profit of -51.41 million CNY and a net profit attributable to shareholders of the parent company of -43.17 million CNY[5]. - The company achieved a net profit attributable to shareholders of the parent company, after deducting non-recurring gains and losses, of -44.15 million CNY in 2023[5]. Cost Management and Efficiency - The company has implemented cost reduction and efficiency enhancement measures, leading to an improvement in the overall gross profit margin compared to the previous year[8]. - Sales expenses have decreased year-on-year, and the amount of credit impairment losses recognized has also reduced compared to the previous year[8]. - The company anticipates a narrowing of losses in the current reporting period due to the aforementioned factors[9]. Audit and Investment Risks - The financial data in this performance forecast has not been audited by an accounting firm[4]. - Investors are advised to pay attention to investment risks as the forecast data is preliminary and subject to change upon the release of the audited annual report[11]. - The performance forecast period is from January 1, 2024, to December 31, 2024[2].