Innovation and Product Development - Alphabet invested over 150billioninresearchanddevelopmentoverthelastfiveyearstosupportinnovationandproductdevelopment[20]−In2024,AlphabetlaunchedGemini2.0,amultimodalAImodelthatpowersfeaturesacrossallsevenofitstwobillion−userproducts,includingSearchandYouTube[22]−GoogleSearchhasevolvedtoprovideanimprovedexperienceusingGemini,withAIOverviewsreleasedinover100countries,reachingmorethanonebillionusers[39]−TheintroductionofAIfeaturesinGoogleWorkspaceaimstoimproveproductivityandcollaborationforusers[31]−Alphabet′scybersecuritysolutionsutilizeAItohelpcustomersanalyzeandrespondtoabroadrangeofthreats[46]−Alphabet′sadvertisingsolutionsleverageAItechnologies,helpingadvertisersfinduntappedconversionopportunitiesthroughproductslikeDemandGenandPerformanceMax[43]FinancialPerformance−Consolidatedrevenuesincreasedfrom307,394 million in 2023 to 350,018millionin2024,agrowthof42,624 million or 14%[221] - Operating income rose by 33%, from 84,293millionin2023to112,390 million in 2024[221] - Net income increased by 36%, from 73,795millionin2023to100,118 million in 2024[221] - Diluted EPS grew from 5.80in2023to8.04 in 2024, reflecting a 39% increase[221] - Revenues for the year ended December 31, 2024, were 350.0billion,a1432.4 billion (12%) increase in Google Services and a 10.1billion(3123.1 billion from 2023 to 2024, attributed to growth in search queries and advertiser spending[225] - YouTube ads revenues rose by 4.6billionfrom2023to2024,supportedbyincreasedspendingonbrandanddirectresponseadvertising[226]−GoogleCloudrevenuesincreasedby10.1 billion from 2023 to 2024, primarily due to growth in infrastructure services[231] Costs and Expenditures - Total cost of revenues for 2024 was 146.3billion,a13.0 billion increase from 2023, with TAC increasing by 4.0billionandothercostsrisingby9.0 billion[240] - Research and development expenses for 2024 were 49.3billion,up3.9 billion from 2023, primarily due to increases in employee compensation and depreciation expenses[244] - Capital expenditures for 2024 were 52.5billion,reflectinginvestmentsintechnicalinfrastructure[223]−Employeeseveranceandrelatedchargesdecreasedby1.1 billion to 1.0billionfortheyearendedDecember31,2024[223]EmployeeandWorkforce−Thecompanyemploys183,323individualsasofDecember31,2024,emphasizingacommitmenttoemployeewell−beingandcareerdevelopment[59]−GoogleServicesoperatingincomeincreasedby25.4 billion from 2023 to 2024, driven by revenue growth, despite higher content acquisition costs and TAC[249] - Google Cloud operating income rose by 4.4billionfrom2023to2024,primarilyduetoincreasedrevenues,offsetbyhigherusagecostsandemployeecompensationexpenses[250]−OtherBetsoperatinglossincreasedby349 million from 2023 to 2024, mainly due to higher employee compensation expenses[251] Tax and Legal Matters - Provision for income taxes increased from 11.9billionin2023to19.7 billion in 2024, with an effective tax rate rising from 13.9% to 16.4%[254] - The provision for income taxes includes the effect of reserve provisions and changes to reserves, which are subject to examination by tax authorities[293] - The company is subject to various claims and lawsuits, and liabilities are recorded when a loss is probable and can be reasonably estimated[294] - Significant judgment is required to determine the likelihood and estimated amount of losses related to legal matters[295] Environmental Goals - The company aims to reduce 50% of its combined Scope 1, Scope 2, and Scope 3 absolute emissions by 2030 compared to 2019 levels[53] - The company has set a goal to achieve net-zero emissions across all operations and value chain by 2030[53] - The company plans to run on 24/7 carbon-free energy by 2030, with ongoing implementation of its carbon removals strategy[54] Financial Position and Cash Flow - Cash, cash equivalents, and marketable securities totaled 95.7billionasofDecember31,2024[257]−Netcashprovidedbyoperatingactivitiesincreasedfrom101.7 billion in 2023 to 125.3billionin2024[258]−During2024,thecompanyrepurchased379millionsharesfor62.0 billion, with an additional 70.0billionauthorizedforfuturerepurchases[275]−Totalcashdividendspaidin2024amountedto3.5 billion for Class A, 519millionforClassB,and3.3 billion for Class C shares[276] Other Financial Commitments - The company reported material purchase commitments and other contractual obligations of 55.4billion,with32.5 billion classified as short-term[281] - The company regularly enters into multi-year, non-cancellable agreements to purchase renewable energy, although these agreements do not include a minimum dollar commitment[283] - Long-term taxes payable amounted to $8.8 billion primarily related to uncertain tax positions as of December 31, 2024[280] - Non-marketable equity securities are evaluated for impairment based on qualitative factors, and adjustments may require the use of unobservable inputs[287] - The company has accrued expenses related to outstanding EC fines, including those under appeal, which are included in current liabilities[279]