Sales Performance - Full year 2024 sales reached 8.97billion,ayear−over−yearincreaseof12.19.04 billion on a constant currency basis, reflecting a 13.0% increase[4] - Fourth quarter sales were 2.21billion,ayear−over−yearincreaseof12.89.70 billion and 9.80billion,withdilutedearningspersharebetween4.30 and 4.50[18]−FortheyearendedDecember31,2024,totalsalesreached8,969.4 million, up 12.1% from 8,000.3millionin2023[29]−TotalsalesforthethreemonthsendedDecember31,2024,reached2,212.4 million, an increase of 251.5millionor12.81,960.9 million in 2023[30] Earnings and Profitability - Diluted earnings per share for 2024 were 4.16,ayear−over−yearincreaseof19.24.40 on a constant currency basis, reflecting a 26.1% increase[4] - The company reported net earnings of 639.5millionfor2024,a17.2115.4 million, slightly up from 112.1millioninQ42023[27]−NetearningsattributabletoSkechersU.S.A.,Inc.forthethreemonthsendedDecember31,2024,were99.3 million, an increase of 43.1millionor49.487.2 million in 2023[32] - Diluted earnings per share for the three months ended December 31, 2024, increased to 0.65,up0.30 or 53.6% from 0.56in2023[32]GrossMarginandProfit−Grossmarginforthefullyearimprovedto53.21,178.3 million, representing a 13.1% increase compared to 1,041.4millioninQ42023[27]−GrossprofitforthethreemonthsendedDecember31,2024,was1,178.3 million, up 150.5millionor14.51,041.4 million in 2023[32] Expenses and Liabilities - Operating expenses for 2024 increased by 14.7% to 3.86billion,withsellingexpensesrisingby18.33,635.5 million as of December 31, 2024, compared to 3,147.3millionasofDecember31,2023[25]StoreExpansion−ThetotalnumberofSkechersstoresincreasedto5,296byDecember31,2024,with681newstoresopenedduringtheyear[19]TaxandAssets−Theeffectiveincometaxratefor2024was16.94,449.4 million as of December 31, 2024, from 3,952.6millionasofDecember31,2023[25]−Skechers′retainedearningsincreasedto4,436.2 million as of December 31, 2024, up from 3,796.7millionin2023[25]MarketPerformance−Domesticsalesincreasedto841.6 million, up 128.7millionor18.0712.9 million in the previous year[30] - International sales totaled 1,370.8million,reflectinga122.8 million increase or 9.8% from 1,248.0millionin2023[30]−Direct−to−Consumersalesincreasedby8.41,081.7 million in Q4 2024, compared to 998.3millioninQ42023[29]−Direct−to−ConsumersalesinthedomesticmarketfortheyearendedDecember31,2024,were1,553.0 million, an increase of 70.6millionor4.81,482.4 million in 2023[30] - China sales for the year ended December 31, 2024, were 1,218.2million,aslightdecreaseof10.4 million or 0.9% from 1,228.6millionin2023[30]FutureOutlook−Thecompanyanticipatescontinuedgrowthinbothdomesticandinternationalmarkets,focusingonnewproductdevelopmentandmarketexpansioninitiatives[22]−Thecompanyreportedaconstantcurrencysalesadjustmentof71.8 million for the year ended December 31, 2024, indicating a strong performance when accounting for foreign exchange fluctuations[31]