Fuel Costs and Efficiency - The Company's fuel cost in 2024 was 5,812million,withacostpergallonof2.64, representing a 21.4% operating expense percentage[22]. - The Company achieved 80.8 available seat miles per fuel gallon consumed in 2024, an increase from 79.5 in 2023[24]. - Jet fuel and oil represented approximately 21.4% of the Company's operating expenses for 2024, with fuel and oil expenses remaining high due to increased fuel gallons consumed[168]. - The introduction of the MAX aircraft into the fleet is expected to improve fuel efficiency and reduce CO₂ emissions per ASM compared to previous aircraft[68]. - The Company is actively pursuing environmental sustainability goals, including increased use of sustainable aviation fuel (SAF) and improved fuel efficiency initiatives[71]. Employee and Labor Relations - Salaries, wages, and benefits accounted for approximately 45.1% of the Company's operating expenses in 2024, with a reduction of 2,356 full-time equivalent employees, or 3.1% from year-end 2023[25]. - The Company had 72,450 active full-time equivalent employees as of December 31, 2024, with 82% represented by labor unions[143][145]. - The Company has ratified new contracts with all 12 union-represented workgroups, which collectively represent approximately 82% of its Employees[151]. - The Company regularly conducts Employee surveys to assess job satisfaction and uses the feedback to improve its ability to attract and retain talent[150]. - The Company has implemented strong Employee training and benefits programs, including a competitive compensation package and a Retirement Savings Plan with a dollar-for-dollar match for Employees[149]. Technology and Innovation - The Company plans to invest over 2billionoverfiveyearstomodernizeandtransformthecustomerexperience,includingenhancedWiFiandin−seatpowerports[44].−Significantinvestmentsintechnologyincludereplacingthelegacyflightplanningsystemandimplementinganewrevenuemanagementsystemduring2023[66].−TheCompanyiscommittedtoenhancingitstechnologysystems,focusingonefficiencyandreliability,withongoinginvestmentsexpectedtocontinue[67].−TheCompanyhasimplementedtechnologytocomplywithADS−Brequirements,aimedatenhancingsafetyandefficiencyinairtrafficmanagement[98].−TheCompanyisexpandingitsuseofAIandmachine−learningtechnologies,whichpresentsoperational,legal,andcompetitiverisks,includingpotentialcybersecurityvulnerabilitiesandalgorithmicbiases[202].CustomerExperienceandMarketing−TheCompany’sfarestructureincludesfourmajorcategories,with"WannaGetAway"faresbeingthelowestandoftensubjecttoadvancepurchaserequirements[26][27].−TheRapidRewardsloyaltyprogramallowsmemberstoearnpointsforeverydollarspent,withnoblackoutdatesforredeemingpoints[36].−In2024,flightawardsredeemedtotaled10.1million,accountingforapproximately14.7871 million from the sale-leaseback of 35 aircraft in December 2024, aimed at supporting capital allocation strategies[22]. - The Company has maintained its investment-grade rating from all three major credit agencies, supporting its strategic plans and initiatives[139]. - The Company is focusing on maintaining manageable debt maturities to preserve its balance sheet strength and return value to shareholders through dividends and share repurchases[139]. - The airline industry faced inflationary cost pressures, particularly in labor, and the Company is adjusting its route network and capacity growth for 2025[127][128]. - The Company is adapting to changing travel patterns and competition from alternatives to air travel, such as videoconferencing and surface transportation[140][141].