Business Segments - Tripadvisor operates across three business segments: Brand Tripadvisor, Viator, and TheFork, connecting a global audience with travel experiences [207]. - Brand Tripadvisor has over 1 billion user-generated reviews and opinions on more than 9 million experiences, attracting hundreds of millions of visitors annually [208]. - Viator offers nearly 400,000 bookable experiences from over 65,000 operators, focusing on enhancing brand loyalty and user experience [209]. - TheFork has a network of approximately 55,000 partner restaurants across 11 countries, with nearly 40 million app downloads and over 20 million reviews [210]. Financial Performance - Revenue for fiscal year 2024 was 1,835million,a31,788 million in 2023, and a 20% increase from 1,492millionin2022[231].−Totalcostsandexpensesforfiscalyear2024were1,743 million, reflecting a 5% increase from 1,662millionin2023,anda191,391 million in 2022 [231]. - Net income for fiscal year 2024 was 5million,a5010 million in 2023, and a 50% decrease from 20millionin2022[231].−AdjustedEBITDAforfiscalyear2024was339 million, a 1% increase from 334millionin2023,anda13295 million in 2022 [231]. Segment Revenue Changes - Revenue from the Brand Tripadvisor segment decreased by 82millionto949 million in 2024, an 8% decline compared to 1,031millionin2023[235].−Tripadvisor−brandedhotelsrevenuedecreasedby74 million to 585millionin2024,primarilyduetoadecreaseinhotelmetarevenue[239].−Viatorsegmentrevenueincreasedby103 million to 840millionin2024,a14737 million in 2023 [245]. - TheFork segment revenue increased by 27millionto181 million in 2024, an 18% increase compared to 2023, driven by higher booking volumes and pricing adjustments [249]. Expenses and Costs - Total marketing expenses rose by 24millionto729 million in 2024, primarily due to increased costs in the Viator and TheFork segments [260]. - Personnel costs increased by 1millionto595 million in 2024, with stock-based compensation rising by 24millionto120 million [266]. - General and administrative expenses increased by 12millionto91 million in 2024, largely due to a 10millionaccrualforapotentialregulatorysettlement[278].−Costofsalesincreasedby12 million to 131millionin2024,primarilyduetohigherdirectcostsassociatedwithcreditcardprocessingfees[254].DebtandFinancing−ThecompanyplanstoacquireLibertyTripAdvisorforapproximately435 million, including 392millionincashandshares,withanexpectedclosinginQ22025[216].−A500 million Term Loan B Facility was issued on July 8, 2024, maturing in 2031, to redeem outstanding Senior Notes [219]. - The Company completed the sale of 345millionofthe2026SeniorNotes,whichhaveaninterestrateof0.25500 million Term Loan B Facility on July 8, 2024, maturing on July 8, 2031, with an interest rate of SOFR plus 2.75% [308]. Cash Flow and Investments - During the year ended December 31, 2024, net cash provided by operating activities was 144million,adecreaseof91 million compared to 2023 [319]. - The Company repurchased 1,366,385 shares of its common stock at an average price of 18.28pershare,totaling25 million during the year ended December 31, 2024 [311]. - Net cash used in investing activities increased by 10millionin2024comparedto2023,primarilyduetohighercapitalexpenditures[321].MarketOutlookandGrowth−Theglobalexperiencesmarketisexpectedtogrowasconsumersincreasinglybookexperiencesonline,benefitingTripadvisor′ssegments[214].−Overall,thecompanyremainsoptimisticaboutfuturegrowth,citingstrongdemandandarobustpipelineofnewproducts[353].−Marketexpansioneffortsledtoa2562 billion and 64billion,indicatingagrowthrateof5141 million to the IRS in connection with an audit settlement during the second quarter of 2024 [314]. Currency and Foreign Operations - A hypothetical 10% decrease in foreign currency exchange rates relative to the U.S. dollar would generate an estimated unrealized loss of approximately 35millionrelatedtoadecreaseinnetassetsasofDecember31,2024[347].−Thecompanyrecordednetforeigncurrencyexchangelossesof3 million, 5million,and9 million for the years ended December 31, 2024, 2023, and 2022, respectively [348].