Financial Performance - The company reported a total revenue of 500millionfortheyearendedDecember31,2024,representinga15435 million in 2023[433]. - Total revenues for the year ended December 31, 2024, increased to 1,766,220,representinga22.71,439,685 in 2023[459]. - Gross profit for 2024 was 534,218,upfrom425,558 in 2023, indicating a gross margin improvement[459]. - Operating income for 2024 was 25,917,asignificantrecoveryfromanoperatinglossof63,737 in 2023[459]. - Net loss for 2024 narrowed to 3,760comparedtoanetlossof82,040 in 2023, reflecting improved financial performance[459]. - Cash provided by operating activities increased to 184.33millionin2024,upfrom84.37 million in 2023, reflecting a growth of approximately 118%[464]. - The net loss for 2024 was 3.76million,asignificantimprovementfromanetlossof82.04 million in 2023, representing a reduction of approximately 95.4%[461]. - Comprehensive loss for 2024 was 4.28million,comparedto80.26 million in 2023, indicating a decrease of about 94.7%[461]. Liquidity and Cash Management - The company maintained cash balances exceeding 100millionasofDecember31,2024,ensuringstrongliquidityforfutureinvestments[425].−Cashandcashequivalentsincreasedto226,583 as of December 31, 2024, up from 176,108in2023[455].−Totalcurrentassetsincreasedto656,001 in 2024, up from 559,412in2023,showingimprovedliquidity[455].−Thetotalcashandcashequivalentsattheendof2024were226.58 million, up from 176.11millionattheendof2023,representingagrowthofabout28.67,035 thousand, with 5,925 thousand attributed to goodwill[565]. - The acquisition of Gravity R&D was consolidated into the Company's financial statements but had an immaterial impact on the results for the year ended December 31, 2022[567]. Shareholder Activities - The company repurchased ordinary shares amounting to 73.6 million in 2024, compared to 55.5millionin2023,reflectinganincreaseofapproximately32.64.06 per share, with remaining authorization to repurchase up to 45,562[594].−InFebruary2025,theCompany′sboardauthorizedanadditional200,000 for the Buyback Program, subject to legal conditions[595]. Expenses and Costs - Share-based compensation expenses rose to 67.1millionin2024from64.3 million in 2023, marking an increase of about 4.3%[464]. - The Company reported a depreciation and amortization expense of 100.93millionin2024,comparedto96.51 million in 2023, which is an increase of approximately 4.9%[464]. - Traffic acquisition costs rose to 1,101,556in2024,upfrom903,866 in 2023, reflecting higher investment in customer acquisition[459]. - Total interest expenses related to the long-term loan were 15,549in2024,downfrom19,885 in 2023[584]. Risk Management - A 10% increase in the NIS against the USD would have negatively impacted operating income by approximately 2.16million,whilea10233,640 in 2024, compared to 40,902in2023,highlightingincreasedtransactionswithaffiliates[459].−Tradereceivablesroseto370,110 in 2024, compared to 306,307in2023,indicatinggrowthincustomercredit[455].−Totalliabilitiesdecreasedto666,752 in 2024 from 650,740in2023,indicatingareductioninfinancialobligations[455].−Thefairvalueoftotalwarrantsliabilitydecreasedfrom6,129 thousand as of December 31, 2023, to $3,368 thousand as of December 31, 2024, a reduction of 45.0%[558].