Revenue and Earnings - Revenue for Q4 2024 was 2.6billion,up1680 million, or 1.40perdilutedshare,adecreaseof7607 million, or 1.25perdilutedshare,anincreaseof82,579 million, a slight increase from 2,562millioninQ42023,resultinginayear−over−yeargrowthof0.71,975 million, down from 2,767millionin2023,representingadecreaseofabout28.63.94, down from 5.19in2023,reflectingadeclineofapproximately24.12,445 million, up 8.2% from 2,260millionin2023[60].−Non−GAAPdilutednetincomepershareforQ42024was1.25, an increase of 16.8% from 1.07inQ42023[60].GrossMerchandiseVolume(GMV)−GrossMerchandiseVolume(GMV)forQ42024was19.3 billion, representing a 4% increase on an as-reported basis and a 3% increase on an FX-Neutral basis[5]. - Gross Merchandise Volume (GMV) for the U.S. was 9,043million,a210,277 million, a 6% increase[36]. - Total Gross Merchandise Volume for the quarter was 19,320million,representinga42,493 million at the end of Q4 2023 to 3,286millionattheendofQ42024,markingariseof31.8560 million, a significant increase from a negative 3millioninQ42023[63].−Thecompanyreportedachangeinfairvalueofequityinvestments,witharealizedgainof57 million from shares sold in Adyen for the year ended December 31, 2024[60]. - The company experienced a significant change in fair value of equity investments in Adevinta, with a loss of 451millionrecordedinQ42023[60].−TotalpurchasesofpropertyandequipmentfortheyearendedDecember31,2024,were458 million, compared to 456millionin2023[63].OperatingPerformance−eBayachievedaGAAPoperatingmarginof21.1543 million, compared to 410millionintheprioryear[58].−Non−GAAPoperatingincomeforthesameperiodwas698 million, reflecting a slight increase from 686millionyear−over−year[58].−OperatingexpensesfortheyearendedDecember31,2024,totaled5,085 million, down from 5,338millionin2023,showingareductionofapproximately4.71.0 billion to stockholders in Q4 2024, including 900millioninsharerepurchasesand128 million in cash dividends[6]. Guidance and Projections - eBay's guidance for Q1 2025 projects revenue between 2.52billionand2.56 billion, with GMV expected between 18.3billionand18.6 billion[12]. - The company provided guidance for net revenues between 2.52billionand2.56 billion for the three months ending March 31, 2025[43]. - The projected Gross Merchandise Volume for the same period is estimated to be between 18.3billionand18.6 billion[43]. Tax and Liabilities - The company expects a non-GAAP effective tax rate of 16.5% based on current long-term projections[56]. - The effective tax rate for continuing operations was 10.3% in Q4 2024, compared to 29.4% in Q4 2023[60]. - The company’s total liabilities decreased from 15,224millionin2023to14,207 million in 2024, a reduction of about 6.7%[26].