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Thryv(THRY) - 2024 Q4 - Annual Report

Revenue Generation - Thryv's Marketing Services segment generated 480.7millioninrevenuefortheyearendedDecember31,2024[17].ThryvsSaaSsegmentgenerated480.7 million in revenue for the year ended December 31, 2024[17]. - Thryv's SaaS segment generated 343.5 million in revenue for the year ended December 31, 2024[22]. - 58.3% of the company's revenue in 2024 was derived from Marketing Services offerings, with a strategic decision to terminate these solutions by the end of 2028[77]. - The company generated a net loss of $74.2 million for the year ended December 31, 2024[89]. - Subscription renewals may decline, impacting future revenue and operating results, as clients can terminate agreements after the initial term[87]. Client Base and Transition - Approximately 300,000 SMB clients were served as of December 31, 2024, through Thryv SaaS and Thryv Marketing Services[15]. - The company converted approximately 46,000 clients from digital Marketing Services to the Thryv Platform in 2024[34]. - The churn rate for clients converted from digital Marketing Services was in line with the churn from other SaaS clients[35]. - The company plans to accelerate the conversion of Marketing Services clients to the Thryv Platform, but faces risks of losing clients if the transition is unsuccessful[78]. - The strategic decision to transition clients from digital Marketing Services to the Thryv Platform could lead to higher client churn and negatively impact key business metrics[115]. Business Model and Strategy - The company made a strategic decision to terminate its Marketing Services solutions by the end of 2028[17]. - The company plans to fully transition into a SaaS-driven business model by the end of 2028, exiting the Marketing Services business entirely[42]. - The company is focused on enhancing the Thryv Platform through continuous product and engineering improvements, which contribute to annual recurring revenue growth[45]. - The company has implemented a cost management strategy for its Marketing Services offerings to maximize profitability until the end of 2028[47]. - The company leverages one of the largest SMB-focused sales forces in the country to expand its SaaS solutions[46]. Acquisitions and Growth - Thryv's acquisition of Keap on October 31, 2024, enhances its sales and marketing automation capabilities[16]. - The recent acquisition of Keap in Q4 2024 is expected to drive international growth and provide cost synergies[49][50]. - The integration of the Keap business may face challenges, affecting anticipated benefits and requiring significant time and resources[194]. - Unanticipated obligations and liabilities from the Keap business could adversely affect financial condition and operations[197]. - The Keap Acquisition may not be accretive and could dilute earnings per share, negatively impacting stock market performance[203]. Financial Management and Risks - The company generated significant cash flow and aims to reduce debt while pursuing acquisitions to create value for stockholders[48]. - Outstanding indebtedness may limit operational flexibility and increase vulnerability to economic changes, impacting cash flow availability[206]. - The company may incur additional indebtedness or face restrictions on business opportunities due to existing debt agreements[211]. - The company's financial condition and results of operations could be materially adversely affected if it cannot generate sufficient cash to service its indebtedness[212]. - The risk of volatile credit markets could hinder the company's ability to secure necessary funding from lenders[214]. Market and Competitive Environment - Significant competition exists in the Marketing Services and SaaS markets, which may hinder the company's ability to attract and retain clients[71]. - The market for small business management solutions is evolving, and competitive dynamics may force the company to reduce prices for its Thryv Platform[86]. - Adverse economic conditions, such as financial recessions, could significantly weaken demand for marketing solutions, impacting the company's financial performance[132]. - Public health epidemics may lead to reduced spending by clients on marketing services, which could materially affect the company's financial results[134]. - The decline in print directory usage continues to negatively affect advertising sales, with expectations of continued decline in 2025 and beyond[90]. Compliance and Regulatory Risks - Compliance with evolving government regulations is a risk factor that could impact the company's operations and financial performance[67]. - The company is subject to various U.S. and international laws regarding privacy and data protection, and non-compliance could result in significant penalties and impact business operations[142]. - Future laws and regulations regarding data protection may limit the company's ability to collect and use information, potentially impairing revenue growth[145]. - The evolving regulatory environment for AI may increase compliance costs and impact the company's ability to operate effectively[97]. - The company faces risks related to compliance with non-U.S. laws, which may also affect domestic business practices[108]. Operational Challenges - The company has experienced growth in its SaaS segment, but must effectively manage this growth to maintain service quality and client retention[82]. - The company must continue to invest in infrastructure and support for its SaaS solutions to sustain growth and profitability[83]. - The complexity of the Thryv Platform may lead to defects or errors, which could harm reputation and market share, resulting in substantial correction costs[189]. - Data management risks include potential hardware failures or system errors that could lead to data loss or inaccuracies, impacting client trust[190]. - The company faces challenges in maintaining high-quality technical support services, which could adversely affect client relationships and revenue[185]. Human Capital and Workforce - The company has a workforce of 3,016 employees, with approximately 99% being full-time[55]. - The company is committed to diversity and inclusion, with initiatives such as the Diversity Council and various employee development programs[56]. - As of December 31, 2024, 217 employees, or 7% of the workforce, are represented by unions, which could lead to increased operating costs and disruptions if labor negotiations are unfavorable[139]. - The company does not maintain key man insurance for its executive officers, increasing the risk associated with the loss of key personnel[137]. - The company faces risks related to human capital, as the loss of key employees could have a material adverse effect on its operations and financial condition[137]. Cybersecurity and Data Privacy - The company is actively monitoring cybersecurity risks and implementing controls, but vulnerabilities may still exist[158]. - Security breaches could result in unauthorized access to client information, impacting financial reporting and business continuity[154]. - The company faces risks related to identity theft and misuse of personally identifiable information (PII), which could lead to legal liabilities[160]. - Generative AI technologies used by employees are subject to privacy laws, and non-compliance could result in additional costs and regulatory actions[157]. - The company may incur significant costs related to compliance with privacy laws and regulations, impacting overall financial performance[152].