Financial Performance - Q4 net revenue increased by 28.8million,or17.8190.6 million compared to Q4 2023[7] - Full year net revenue increased by 101.6million,or15.2771.3 million compared to full year 2023[7] - Full year GAAP net loss was 20.4million,andQ4GAAPnetlosswas6.9 million[7] - Net revenue for Q4 2024 reached 190,643thousand,a17.8161,855 thousand in Q4 2023[31] - The net loss for Q4 2024 was 6,877thousand,asignificantimprovementcomparedtoanetlossof19,047 thousand in Q4 2023[31] Customer Metrics - Active Customers increased by 7.8% to 2.51 million on a trailing 12-month basis[7] - Average Revenue per Customer increased by 6.8% to 307[7]ProfitabilityandMargins−FullyearAdjustedEBITDAMarginincreasedby1.7pointsto9.573,111 thousand, representing a 39.6% increase from 52,352thousandin2023[35]−TheadjustedEBITDAmarginimprovedto9.5426,834 thousand, up 16.8% from 365,224thousandin2023[31]−TheadjustedgrossprofitfortheyearendedDecember31,2024,was427,899 thousand, compared to 366,291thousandin2023,reflectingagrowthof16.8112,542 thousand, accounting for 59.0% of revenue, compared to 108,635thousandand67.1405,174 thousand, compared to 358,618thousandin2023,indicatinganincreaseof12.91,065 thousand, slightly down from 1,067thousandin2023[43]FutureOutlook−Thecompanyplanstoopen45newstoresin2025,includingfiveshop−in−shopsatTargetlocations[14]−For2025,thecompanyexpectsnetrevenueof878 to 893million,representingapproximately1497 million at the midpoint of the revenue range[14] - The company plans to continue investing in new product development and market expansion strategies to drive future growth[44] - The implementation of a new ERP system is expected to enhance operational efficiency and support future scalability[44] Cash Flow and Assets - Cash and cash equivalents at the end of 2024 were 254,161thousand,reflectinganincreaseof17.1216,894 thousand in 2023[33] - Net cash provided by operating activities for the year ended December 31, 2024, was 98,744thousand,upfrom60,991 thousand in 2023[43] - Free cash flow for the year ended December 31, 2024, was 34,712thousand,significantlyhigherthan7,320 thousand in 2023[43] - Total assets increased to 676,490thousandin2024,up16.5580,312 thousand in 2023[29] - Total liabilities rose to 336,417thousandin2024,anincreaseof20.8278,525 thousand in 2023[29] Inventory and Cost of Goods Sold - Inventory decreased to 52,345thousandin2024,down15.962,234 thousand in 2023[29] - For the three months ended December 31, 2024, the cost of goods sold was 87,517thousand,representing45.974,789 thousand and 46.2% in the same period of 2023[41] - Gross profit for the same period was 103,126thousand,whichis54.187,066 thousand and 53.8% in Q4 2023[41]