Financial Performance - Fourth quarter net revenue decreased 22.4% to 55.9millioncomparedto72.0 million in Q4 2023, within the company's guidance range [4] - Full year net revenue decreased 25.3% to 189.8millioncomparedto254.1 million in 2023 [8] - Fourth quarter net loss was 25.7million,or3.23 per share, compared to a net loss of 56.8millioninQ42023[8]−Fullyearnetlosswas93.3 million, or 11.87pershare,comparedtoanetlossof152.5 million in 2023 [12] - Adjusted EBITDA loss for Q4 2024 was 19.2million,abovethecompany′sguidancerange;fullyearadjustedEBITDAlosswas70.0 million [7][12] - The total comprehensive loss for Q4 2024 was 28,378,000,comparedto55,065,000 in Q4 2023, showing a 48.5% reduction [26] - The company experienced a full year net loss of 93,318,000in2024,comparedtoanetlossof152,458,000 in 2023 [37] Gross Margin and Expenses - Fourth quarter gross margin declined approximately 670 basis points to 31.3% compared to 38.0% in Q4 2023; full year gross margin improved approximately 170 basis points to 42.7% [5][9] - Marketing expense in 2024 totaled 41.6million,or21.949.0 million, or 19.3% in 2023, primarily driven by decreased digital advertising spend [10] - Total operating expenses for Q4 2024 were 43,249,000,areductionof49.185,013,000 in Q4 2023 [26] - The net loss for Q4 2024 was 25,678,000,comparedtoanetlossof56,779,000 in Q4 2023, indicating a 54.8% improvement [26] Inventory and Cash Flow - Inventory at quarter end was 44.1million,representingadecreaseof23.666,732,000 at the end of 2024 from 130,032,000attheendof2023[30]−Thecompanyreportedanetcashusedinoperatingactivitiesof63,860,000 for 2024, compared to 30,222,000in2023[32]AssetsandLiabilities−Totalassetsdecreasedto188,879,000 in 2024 from 312,705,000in2023,adeclineof39.687,194,000 in 2024 from 127,376,000in2023,areductionof31.6175 million to 195million,includingU.S.netrevenueof145 million to 160million[13]−Thetransitiontoadistributormodelininternationalmarketsisexpectedtonegativelyimpactrevenuebyapproximately18 million to 23millionin2025[13]−Thecompanyclosedatotalof14storesintheU.S.throughout2024,reducingthetotalstorecountto30byDecember2024[40]−Thecompanytransitionedoperationsofmultipleinternationalstorestodistributors,includingsixstoresinChinainQ32024[40]InternationalRevenue−InternationalnetrevenueforQ42024was9,882,000, down 38.5% from 16,190,000inQ42023[37]Stock−BasedCompensationandImpairment−Thecompanyreportedstock−basedcompensationexpenseof2,579,000 for Q4 2024, down from 3,684,000inQ42023[34]−TheimpairmentexpenseforQ42024was1,800,000, consistent with the same amount in Q4 2023 [34]