Financial Performance - Total Revenue for Q4 2024 was 74.0million,adecreaseof17.089.2 million in Q4 2023[7] - Billings for Q4 2024 were 116.3million,adecreaseof11.9131.9 million in Q4 2023[7] - Adjusted EBITDA for Q4 2024 was 6.4million,adecreaseof3.6 million compared to 10.0millioninQ42023[7]−NetLossforQ42024was(15.6) million, significantly improved from a Net Loss of (100.8)millioninQ42023[7]−Forthefullyear2024,TotalRevenuewas278.3 million, a decrease of 10.0% compared to 309.2millionin2023[7]−NetlossfortheyearendedDecember31,2024,was189,304,000, compared to a net loss of 134,702,000in2023,representinga40.5278.3 million, down from 309.2millionin2023,reflectingadecreaseofabout102.5 million, a decline from 3.8millionin2023[36]−Thecompanyreportedfreecashflowof(28.1) million for the year ended December 31, 2024, compared to (12.6)millionin2023,indicatingaworseningcashflowsituation[40]UserMetrics−CardlyticsMAUsinQ42024were167.3million,aslightdecreaseof0.40.44, a decrease of 16.7% compared to 0.53inQ42023[11]−MonthlyActiveUsers(MAUs)andAverageRevenuePerUser(ARPU)metricswerehighlightedaskeyperformanceindicators,althoughspecificfigureswerenotdisclosed[19][23]GuidanceandExpectations−ThecompanyanticipatesQ12025Billingstobeintherangeof91.5 - 94.5million,representingayear−over−yeardeclineof1030.0 - 32.5million,adecreaseof1457.0 million and 60.0million,withbillingsexpectedtobebetween91.5 million and 94.5million[43]AssetandLiabilityChanges−Totalassetsdecreasedfrom574,144,000 in 2023 to 392,711,000in2024,reflectingadeclineofapproximately31.6439,346,000 in 2023 to 322,718,000in2024,areductionofapproximately26.591,830,000 in 2023 to 65,594,000in2024,adeclineofapproximately28.665.6 million at the end of 2024 from 91.8millionattheendof2023,adeclineofapproximately28.5(8.8) million, compared to (0.2)millionin2023[31]ExpensesandImpairments−PartnerShareandotherthird−partycostsforQ42024were33,285,000, down from 41,880,000inQ42023,indicatingareductionofabout20.78,673,000 for Q4 2024, compared to 11,024,000inQ42023,adecreaseofapproximately21.4131,595,000 for the year 2024[27] - The company incurred an impairment of goodwill and intangible assets amounting to 131.6millionfortheyearendedDecember31,2024,comparedto70.5 million in 2023[36] - The company reported stock-based compensation expense of 40.4millionfortheyearendedDecember31,2024,slightlydownfrom41.0 million in 2023[36] Consumer Incentives - Consumer incentives for the year ended December 31, 2024, increased to 165.5millionfrom144.2 million in 2023, marking a growth of approximately 14.5%[33]