Financial Performance - In Q4 2024, Weibo's net revenue was 456.8million,adecreaseof1385.9 million, down 4% year-over-year, primarily due to a high comparison base from the previous year[7]. - Value-added services revenue increased by 18% year-over-year to 71.0millioninQ42024,drivenbygrowthinmembershipservicesandgaming−relatedincome[5].−OperatingprofitforQ42024was117.9 million, with an operating margin of 26%[8]. - Net profit attributable to Weibo shareholders in Q4 2024 was 8.9million,withdilutedearningspershareof0.04[9]. - For the fiscal year 2024, Weibo's total net revenue was 1.75billion,remainingstablecomparedto1.76 billion in 2023[11]. - The fiscal year 2024 advertising and marketing revenue was 1.50billion,adecreaseof21.53 billion in 2023[11]. - Value-added services revenue for the fiscal year 2024 reached 256.0million,anincreaseof13225.8 million in 2023[12]. - Operating profit for 2024 is 494.3million,upfrom472.9 million in 2023, with an operating margin of 28% compared to 27% last year[14]. - Net profit attributable to Weibo shareholders for 2024 is 300.8million,downfrom342.6 million in 2023, with diluted earnings per share of 1.16comparedto1.43 in 2023[15]. - Non-GAAP net profit attributable to Weibo shareholders for 2024 is 478.6million,anincreasefrom450.6 million in 2023, with diluted earnings per share of 1.82comparedto1.88 in 2023[15]. - Cash generated from operating activities for 2024 is 639.9million,downfrom672.8 million in 2023[15]. - The net profit attributable to Weibo shareholders for the twelve months ending December 31, 2024, was 478,637thousand,a5.9450,566 thousand for the previous year[33]. - The adjusted EBITDA for the twelve months ending December 31, 2024, was 606,164thousand,reflectingaslightdecreasefrom630,607 thousand in the previous year[35]. Cash and Dividends - As of December 31, 2024, Weibo had cash, cash equivalents, and short-term investments totaling 2.4billion[10].−Theboardapprovedadividendof200 million for the fiscal year 2024, reflecting the company's commitment to enhancing shareholder returns[4]. - The board has adopted a cash dividend policy and declared a cash dividend of 0.82pershareforthe2024fiscalyear,totalingapproximately200 million[17]. - The board will determine the dividend amount based on the company's operating performance, profitability, cash flow, and financial condition[16]. Costs and Expenses - Total costs and expenses for 2024 are 1.26billion,adecreaseof21.29 billion in 2023[13]. Comparison with Previous Periods - Total net revenue for Q4 2023 was 463.7million,aslightincreasefrom456.8 million in Q3 2023, and 1.76billionforthefullyear2023[27].−AdvertisingandmarketingrevenueforQ42023was403.7 million, compared to 385.9millioninQ42022,whilefull−yearrevenuewas1.53 billion, down from 1.50billionin2022[27].−Value−addedservicesrevenueincreasedto59.9 million in Q4 2023, up from 55.5millioninQ42022,withfull−yearrevenuerisingto225.8 million from 226.0million[27].−OperatingprofitforQ42023was119.0 million, compared to 117.9millioninQ32023,and472.9 million for the full year 2023, up from 494.3millionin2022[27].−NetprofitattributabletoWeiboshareholdersforQ42023was83.2 million, significantly higher than 8.9millioninQ32023,withfull−yearnetprofitat342.6 million, compared to 300.8millionin2022[27].−BasicearningspershareforQ42023was0.35, up from 0.04inQ32023,whilefull−yearbasicearningspershareincreasedto1.45 from 1.27in2022[28].AssetsandLiabilities−Cashandcashequivalentsdecreasedto2.58 billion as of December 31, 2023, from 1.89billionin2024[30].−Totalassetsdecreasedto7.28 billion as of December 31, 2023, compared to 6.50billionin2024[30].−Totalliabilitiesdecreasedto3.76 billion as of December 31, 2023, from 2.93billionin2024[31].−Shareholders′equityattributabletoWeiboshareholdersincreasedto3.40 billion as of December 31, 2023, compared to 3.48billionin2024[31].Non−GAAPMetrics−Non−GAAPfinancialmetricsareusedtoreflectthecompany′songoingperformanceandprovidemeaningfulcomparisonsacrossperiods[20].−Thecompanyemphasizesthatnon−GAAPfinancialmetricsshouldbeviewedasasupplementtoGAAPmetricsandmaynotbecomparabletothoseusedbyothercompanies[22].−ForthethreemonthsendingDecember31,2023,thenon−GAAPoperatingprofitwas145,856 thousand, representing a 10.7% increase from 131,700thousandinthepreviousquarter[33].−Thenon−GAAPoperatingprofitmarginforthethreemonthsendingDecember31,2023,was31358,848 thousand, showing a 5.5% increase from 345,528thousandinthepreviousquarter[37].OtherFinancialInformation−ThetotalnetincomeforthethreemonthsendingDecember31,2023,was463,667 thousand, a slight decrease from 464,480thousandinthepreviousquarter[37].−ThedilutedearningspershareattributabletoWeiboshareholdersforthethreemonthsendingDecember31,2023,was0.31, compared to 0.53inthepreviousquarter[33].−Thecompanyreportedatotalof246,382thousandsharesusedforcalculatingdilutedearningspershareforthethreemonthsendingDecember31,2023[35].−Therevenuefromvalue−addedservicesforthethreemonthsendingDecember31,2023,was59,928 thousand, an increase from 55,000thousandinthepreviousquarter[37].−Thecompanyexperiencedanetinvestmentlossof(25,544) thousand for the three months ending December 31, 2023, compared to a loss of $(16,905) thousand in the previous quarter[33].