Revenue Performance - Q4 2024 revenue was 33.5million,adecreaseof1539.4 million in Q4 2023, primarily due to a one-time accounting acceleration related to a former Chinese licensing partner[5] - Licensing revenue fell to 7.8million,down4213.4 million, largely due to the termination of a major Chinese licensing agreement[6] - Direct-to-Consumer revenue was 19.9million,slightlydownfrom20.4 million in Q4 2023, attributed to reduced promotional activity[7] - Full year 2024 total revenue was 116.1million,adecreaseof19143.0 million in 2023, with significant declines in licensing revenue and e-commerce[9] - The company expects to generate approximately 120millioninrevenuein2025,supportedbyastronglicensingbusinesswith8612.5 million, compared to a net loss of 9.6millioninQ42023[7]−Thetotalnetlossimprovedto79.4 million in 2024 from 180.4millionin2023[10]−AdjustedEBITDAlossimprovedto6.3 million in 2024, compared to a loss of 7.3millionin2023[11]−ThenetlossforQ42024was12,543 million, compared to a net loss of 3,758millioninQ42023,indicatingasignificantincreaseinlosses[20]−AdjustedEBITDAforQ42024was(131) million, a decrease from 1,122millioninQ42023[26]−Thecompanyreportedanetlosspersharefromcontinuingoperationsof0.15 for Q4 2024, compared to 0.13inQ42023[20]−ThetotalnetlossattributabletoPLBYGroup,Inc.fortheyearendedDecember31,2024,was79,397 million, down from 180,418millionin2023[20]CashandDebtManagement−AsofDecember31,2024,cashandcashequivalentswere30.9 million, up from 28.1millionayearearlier,whilelong−termdebtdecreasedto122.2 million from 183.5million[12]−Totaloperatingexpensesdecreasedto37,947 million in Q4 2024 from 45,659millioninQ42023,reflectingareductionof174,008 million, a decrease from 5,707millioninQ42023,reflectingareductionof301,356 million, down from 8,252millioninQ42023,showingareductionof8411,658 million in Q4 2024, compared to $11,817 million in Q4 2023[20] - The weighted average shares used in computing net loss per share increased to 83,893,637 in Q4 2024 from 73,676,424 in Q4 2023[20]