GoPro(GPRO) - 2024 Q4 - Annual Report

Revenue Performance - GoPro's revenue in 2024 was impacted by macroeconomic conditions, competition, and a delay in hardware product releases, deviating from the historical trend of high revenue in Q4[34]. - In 2024, the company incurred an operating loss of $135.0 million, with annual revenue decreasing from$ 1.09 billion in 2023 to $801.5 million in 2024[71]. - GoPro.com revenue represented 25% of net revenue in 2024, down from 30% in 2023, while retail accounted for 75% in 2024, up from 70% in 2023[42]. - Revenue from international operations comprised 64%, 61%, and 59% of total revenue in 2024, 2023, and 2022 respectively, indicating a significant reliance on global markets[116]. - GoPro's revenue from the U.S. accounted for 36.3% of annual revenue in 2024, down from 38.6% in 2023, indicating a shift in revenue sources[221]. Product Development and Innovation - The HERO13 Black camera, launched in September 2024, features 5.3K video at 60 FPS, 27-megapixel photo resolution, and improved thermal performance[27]. - The Premium+ subscription launched in February 2024, offering 500 GB of cloud storage and advanced editing features[36]. - The company plans to introduce the Anamorphic Lens Mod for the HERO13 Black in Q1 2025, expanding its product offerings[28]. - The HERO camera, launched in 2024, is the smallest and lightest version, capable of shooting 4K video at 30 FPS[30]. - GoPro's ecosystem includes various compatible accessories for its HERO and MAX cameras, enhancing user experience and content creation[218]. Subscription Services - GoPro's subscription services include unlimited cloud storage and damaged camera replacement, enhancing customer retention and engagement[30]. - Subscriber growth slowed to 1% from 12% year-over-year, indicating potential challenges in attracting and retaining subscribers[80]. - The company launched the Premium+ subscription in February 2024, offering 500 GB of cloud storage for non-GoPro content, alongside the existing Premium subscription[219]. - The Quik subscription offers editing tools for users to enhance photos and videos captured on any device, further integrating GoPro's services[220]. Market and Sales Strategy - GoPro operates in over 80 countries, leveraging both retail and direct-to-consumer sales channels[42]. - The company emphasizes a user experience-driven approach to product development, engaging with customers for feedback[37]. - The company anticipates challenges in expanding subscription and service offerings, which may limit total addressable market and revenue growth[94]. - The introduction of new products may shorten the life cycle of existing products, impacting inventory management and demand[90]. Financial and Operational Challenges - The company experienced a significant impact on margins in 2023 due to price protection charges and increased sales of low-margin entry-level cameras[72]. - The company faces substantial risks related to inventory management, which could lead to material charges affecting operating results[106]. - The ability to accurately forecast demand is critical, as miscalculations could result in higher costs or inability to meet customer demand[108]. - The company relies on third-party suppliers for components, which poses risks related to supply chain disruptions and lead times[102]. Manufacturing and Supply Chain - GoPro's manufacturing is primarily outsourced to contract manufacturers in China, Thailand, and Vietnam, allowing for greater scale and flexibility[40]. - The company relies on contract manufacturers located in China and Thailand, exposing it to risks associated with global trade policies and tariffs[111]. - The company has proactively moved U.S.-bound camera production outside of China to mitigate tariff risks, indicating a strategic shift in manufacturing[112]. Legal and Compliance Risks - The company has initiated legal proceedings against Arashi Vision Inc. for patent infringement related to its cameras and digital imaging technology[135]. - The company is subject to various laws and regulations regarding privacy, data protection, and information security, which could adversely affect its business[142]. - Non-compliance with the EU GDPR could result in fines of up to 4% of the company's worldwide annual revenue[146]. - The company may be adversely affected by violations of the United States Foreign Corrupt Practices Act and similar anti-bribery laws, which could lead to substantial fines[150]. Cybersecurity and Data Protection - Cybersecurity threats pose significant risks, with potential disruptions to operations and financial reporting, impacting revenue and reputation[113]. - The Chief Information Security Officer oversees the cybersecurity program, which includes regular updates to the Audit Committee[193]. - The company has implemented industry-standard security measures to protect against unauthorized access to confidential information[192]. - The company has not experienced any material cybersecurity incidents that have affected its business strategy or financial condition[199]. Stock and Financial Management - The company's stock price fluctuated from a high of$ 6.46 in Q1 2023 to a low of $1.09 in Q4 2024, affecting employee retention strategies[78]. - The Class A common stock closed below the$ 1.00 minimum bid price requirement on February 7, 2025, risking delisting from The Nasdaq Global Select Market[160]. - The company has not declared or paid any cash dividends on its capital stock and does not intend to do so in the foreseeable future[205]. - The existence of convertible senior notes may dilute the ownership interest of existing stockholders upon conversion[176]. Research and Development - Research and development expenses were $185.9 million in 2024, up from$ 165.7 million in 2023, with expectations of continued substantial expenses in 2025[89]. - The company holds approximately 1,465 issued patents and 366 pending patent applications in the United States as of December 31, 2024[59]. - The company regularly files patent applications to protect innovations but may fail to apply for patents on important products in a timely manner[130].