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Harte Hanks(HHS) - 2024 Q4 - Annual Report
HHSHarte Hanks(HHS)2025-03-17 21:03

Revenue Concentration - Harte Hanks generated 72.1% of total revenue from its largest 25 clients in 2024, with the largest client accounting for 9.4%[34] - Approximately 72.1% of total revenue for 2024 was generated by the 25 largest clients[56] - The largest client generated 9.4% of total revenues in 2024 and represented 11.9% of total accounts receivable as of December 31, 2024[56] Operational Initiatives - The company expects restructuring cost reductions from "Project Elevate" to total 16.0millionfrom2024to2026,withrestructuringchargesof16.0 million from 2024 to 2026, with restructuring charges of 2.4 million and 5.7millionincurredin2024and2023,respectively[33]Thecompanyinitiated"ProjectElevate"tooptimizeoperationsandisexpectedtoachievereorganizationsavingsof5.7 million incurred in 2024 and 2023, respectively[33] - The company initiated "Project Elevate" to optimize operations and is expected to achieve reorganization savings of 16 million from 2024 to 2026[124] - In 2023, the company initiated Project Elevate to transform its operational cost structure and improve agility across business segments[65] Service Offerings - Harte Hanks operates in six service categories: data, marketing, sales, customer care, fulfillment, and logistics, addressing growth and customer experience challenges for B2B and B2C businesses[20] - Harte Hanks supports enterprise-level supply chain management and eCommerce scalability through its logistics services[27] - The company leverages a fleet of over 15,000 trucks for scalable third-party logistics services[34] - Harte Hanks' fulfillment network spans the U.S. and includes capabilities in Europe for efficient international product distribution[29] Technology and Innovation - The company plans to enhance its customer care services by integrating AI technology to reduce customer effort and operational costs[25] - Harte Hanks' proprietary DataView tool provides a 360-degree customer view with over 1,500 attributes for accurate predictive marketing[25] - The company has developed proprietary software, including NexTOUCH and Allink 360, which are integral to its business operations[49] Workforce and Employment - As of December 31, 2024, Harte Hanks employed 1,715 full-time employees and 288 part-time employees, with 1,141 employees based outside of the U.S.[49] - 58% of Harte Hanks' workforce was female as of December 31, 2024[51] - The company focuses on training and talent development, offering various learning opportunities to its employees[50] Financial Performance - Operating revenue for the year ended December 31, 2024, was 185.2million,adecreaseof185.2 million, a decrease of 6.3 million, or 3.3%, compared to 191.5millionin2023[125]Operatingexpensesdecreasedby191.5 million in 2023[125] - Operating expenses decreased by 5.0 million, or 2.6%, to 183.1millionfortheyearendedDecember31,2024,comparedto183.1 million for the year ended December 31, 2024, compared to 188.1 million in 2023[127] - The net loss for the year ended December 31, 2024, was 30.3million,anincreaseof1829.730.3 million, an increase of 1829.7% compared to a net loss of 1.6 million in 2023[125] - The diluted EPS from operations for 2024 was (4.15),reflectinganincreaseof1834.2(4.15), reflecting an increase of 1834.2% compared to (0.21) in 2023[125] Market Challenges - The B2B services industry is highly competitive, with significant market share potentially lost to in-house operations or new entrants[57] - The company faces significant competition from rivals with greater financial and technical resources, which may lead to pricing pressures and reduced profit margins[60] - The company is experiencing margin compression due to rising labor costs and higher service charges from third-party providers, which may adversely affect profitability[70] - Inflation and supply chain disruptions have negatively affected the discretionary spending of customers, potentially impacting the company's results of operations[71] Regulatory and Compliance Risks - The company anticipates ongoing proposals and adoptions of new regulations affecting privacy, data protection, and marketing laws, which may impose significant compliance costs and potential fines for violations[81] - Compliance with privacy and data protection laws is costly and time-consuming, with potential penalties for non-compliance that could materially impact business operations[83] - The evolving regulatory landscape surrounding AI technologies may lead to increased operational costs and constraints on development and deployment[86] Financial Position and Liabilities - As of December 31, 2024, the company reported approximately 24.4millioninunfundedpensionliabilities,indicatingpotentialfuturefinancialobligations[98]Thecompanyhadtheabilitytoborrowapproximately24.4 million in unfunded pension liabilities, indicating potential future financial obligations[98] - The company had the ability to borrow approximately 24.0 million under its Credit Facility as of December 31, 2024[151] - Total other expenses increased by 34.7millionto34.7 million to 40.0 million, primarily due to $37.5 million in pension termination charges[133] Audit and Financial Reporting - The audit opinion confirmed that the financial statements present fairly the company's financial position and results of operations for the year ended December 31, 2024[203] - The financial statements were prepared in accordance with generally accepted accounting principles in the United States[203] - The company has implemented a clawback policy to address potential financial misstatements[97] - The company is currently evaluating the impact of recent accounting pronouncements, including ASU 2023-09 and ASU 2024-03, on its financial disclosures[168][169]