Financial Performance - Revenues for Q4 2024 were 15.4million,adecreaseof29.921.7 million in Q4 2023[10] - Full year 2024 revenues decreased 16% to 70.5million,downfrom83.9 million in 2023[10] - Net loss for Q4 2024 was 4.8million,comparedtoanetlossof3.5 million in Q4 2023[10] - Full year 2024 net loss was 17.6million,comparedtoanetlossof13.3 million in 2023[10] - Adjusted EBITDA loss for Q4 2024 was 1.0million,comparedtobreakeveninQ42023[10]−Fullyear2024AdjustedEBITDAlosswas1.1 million, down from a positive Adjusted EBITDA of 0.7millionin2023[10]−RevenuesforQ42024were15,433,000, a decrease of 28.5% compared to 21,673,000inQ42023[20]−NetlossforQ42024was4,814,000, compared to a net loss of 3,465,000inQ42023,representinganincreaseinlossof38.8963,000, compared to a positive adjusted EBITDA of 5,000inQ42023[24]−ThenetlossmarginforQ42024was31.218,971,000, down 19.7% from 23,586,000inQ42023[20]−CashusedinoperatingactivitiesfortheyearendedDecember31,2024,was7,003,000, compared to 6,465,000in2023[22]−Cashandcashequivalentsattheendoftheperiodwere5,630,000, down from 18,323,000atthebeginningoftheperiod[22]−Thecompanyincurredalossonextinguishmentofdebtof1,180,000 for the year ended December 31, 2024[22] - The company reported a decrease in sales and marketing expenses to 10,385,000inQ42024,downfrom13,735,000 in Q4 2023, a reduction of 24.5%[20] Future Outlook - The company expects revenues for 2025 to be in the range of 84millionto88 million[10] - Adjusted EBITDA guidance for 2025 is projected to be between 2.0millionand4.0 million[10] Strategic Initiatives - The company is reviewing strategic alternatives to maximize shareholder value, including potential investments and partnerships[1][2] - Three major new distribution partners were added, which are expected to accelerate demand for Wellness products[4] Operational Metrics - Platform participants as of December 31, 2024, were 445, unchanged from the previous year[26]