Financial Performance - Net revenue for fiscal year 2024 was 315.9million,an11130.2 million, with gross margin decreasing by 50 basis points to 41.2%[5]. - Net loss for fiscal year 2024 was 55.3million,comparedtoanetlossof19.3 million in 2023, including a non-cash goodwill impairment charge of 28.4million[5].−AdjustedEBITDAforfiscalyear2024was(9.7) million, compared to 3.2millionin2023[5].−ForthefiscalyearendedDecember29,2024,Lulusreportedanetlossof55,286,000, compared to a net loss of 19,334,000forthepreviousyear,indicatingasignificantincreaseinlosses[15].−Thecompany′sAdjustedEBITDAforthefiscalyearwas(9,738,000), a decline from 3,231,000intheprioryear,reflectingongoingoperationalchallenges[30].−GrossMargindecreasedto41.22,601,000 for the fiscal year, a decrease from 15,421,000intheprioryear,highlightingcashflowchallenges[15].−NetlossmarginforthethirteenweeksendedDecember29,2024,was(48.2)280 million and 310million,representingadecreaseof110 and 6million,anincreaseof9.7 million to 15.7millioncomparedto2024[12].−Theoutlookforfiscalyear2025emphasizesgrowthinoperatingcashflowandafocusonprofitability[7].−Lulusplanstofocusongrowthopportunitiesandareturntoprofitabilityinthecomingquarters,asstatedintheirforward−lookingstatements[18].CostManagement−Costreductioneffortsresultedina175basispointreductionintotalexpensesasapercentageofnetrevenueinQ42024[1].−ThecompanycompletedtheconsolidationofitsWestCoastdistributionfacilitiesinQ12025tooptimizecosts[2].CashFlowandInvestments−Thecompanyexperiencedanetcashdecreaseof1,954,000 during the fiscal year, compared to a decrease of 7,713,000inthepreviousyear,indicatingimprovedcashmanagement[15].−Lulusreportedanetcashusedininvestingactivitiesof(2,874,000) for the fiscal year, down from (4,003,000)inthepreviousyear,reflectingareductionincapitalexpenditures[15].−CashandcashequivalentsasofDecember29,2024,were4,460 thousand, compared to 2,506thousandasofDecember31,2023[31].CustomerEngagement−AverageOrderValue(AOV)forthefiscalyearwas137, compared to $133 in the previous year, showing a slight increase in customer spending per order[30]. - The company is actively investing in new product development and market expansion strategies to enhance customer experience and drive sales[17].