
Financial Performance - The total operating revenue for 2024 was RMB 32,137,830,111, a decrease of 5.30% compared to RMB 33,936,522,741 in 2023[18]. - The net profit attributable to shareholders of the listed company reached RMB 4,344,983,858, an increase of 1.81% from RMB 4,267,851,406 in the previous year[18]. - The net profit after deducting non-recurring gains and losses was RMB 3,951,102,172, reflecting a growth of 6.19% compared to RMB 3,720,724,776 in 2023[18]. - The net cash flow from operating activities significantly increased by 85.58% to RMB 5,154,661,132 from RMB 2,777,567,140 in the previous year[18]. - The total assets at the end of 2024 were RMB 51,420,385,832, representing a 4.39% increase from RMB 49,256,011,349 at the end of 2023[18]. - The net assets attributable to shareholders of the listed company increased by 5.87% to RMB 29,060,384,527 from RMB 27,449,478,216 in 2023[18]. - Basic earnings per share for 2024 were RMB 3.191, up 1.66% from RMB 3.139 in 2023[19]. - The diluted earnings per share also increased to RMB 3.187, a rise of 1.76% compared to RMB 3.132 in the previous year[19]. - The weighted average return on equity decreased to 15.38%, down 0.74 percentage points from 16.12% in 2023[19]. Sales and Market Performance - In 2024, the company achieved a product sales volume of 7.538 million kiloliters and operating revenue of RMB 32.14 billion, with a net profit attributable to shareholders of RMB 4.34 billion, representing a year-on-year growth of 1.8%[26]. - The company reported a net profit attributable to shareholders after deducting non-recurring gains and losses of RMB 3.95 billion, an increase of 6.2% year-on-year[26]. - The company’s online product sales increased by 21% year-on-year, marking 12 consecutive years of growth in this segment[27]. - The company’s main brand, Qingdao Beer, achieved a sales volume of 4.34 million kiloliters, with mid-to-high-end products accounting for 3.154 million kiloliters[28]. - The company’s sales in the Shandong region accounted for 69.97% of total sales revenue, totaling 22.09 billion RMB[76]. Product Development and Innovation - The company launched new products including the "Aogute A Series, Nikashi White Beer, and Non-Alcoholic Beer Series" to meet diverse consumer demands[28]. - The company has launched a series of new products, including "Tsingtao Legend" and "Tsingtao IPA," enhancing brand image and meeting market demand[33]. - The company continues to focus on innovation-driven high-quality development, enhancing brand influence and operational efficiency[26]. - The beer industry in China is experiencing a rise in mid-to-high-end products, with a focus on innovation and diversification to capture new growth opportunities[91]. Operational Efficiency and Cost Management - The company's revenue decreased by 5.30% year-on-year, primarily due to a decline in sales volume[36]. - The company's operating costs decreased by 7.72% year-on-year, influenced by lower sales and a decrease in some raw material costs[37]. - The gross profit margin for beer products was 40.11%, with a year-on-year increase of 1.60 percentage points[42]. - The overall gross margin increased by 1.70 percentage points to 26.42% for other brands[81]. - Raw material costs accounted for 65.81% of total costs, down 9.06% year-on-year[83]. Environmental and Sustainability Initiatives - The company is committed to sustainable development and aims to achieve carbon neutrality while optimizing its value chain costs[93]. - The company reported compliance with pollution discharge standards, with COD emissions at 794.3 tons/year, below the approved limit of 6763.75 tons/year[144]. - The company has implemented effective wastewater treatment processes, ensuring all facilities meet environmental regulations[144]. - The company achieved a 11.8% year-on-year reduction in greenhouse gas emissions per unit product for 2024[162]. - Renewable energy electricity usage reached 80% in 2024, with all factories in Shandong utilizing renewable energy[162]. Governance and Management - The company held 11 board meetings and 9 supervisory meetings during the reporting period to ensure effective governance and decision-making[101]. - The company has independent directors serving in various other organizations, enhancing governance[110]. - The company has not faced any penalties from securities regulatory authorities in the past three years[113]. - The company has established a performance evaluation and compensation system for senior management, which includes a base salary and performance-based annual salary[137]. Future Outlook and Strategic Plans - The company anticipates challenges in 2025 due to intense market competition and insufficient consumer demand, but also sees opportunities in technological innovation and consumption stimulation[95]. - The company plans to accelerate its digital transformation to improve operational efficiency and product quality, aiming for a fully integrated digital experience[94]. - The company aims to enhance its market operations and profitability by leveraging its brand, quality, and distribution network, focusing on the beer core business[94]. - Future initiatives will focus on enhancing wastewater treatment technologies to further reduce emissions[144].