Financial Performance - Weibo's net revenue for Q1 2025 was 396.9million,flatyear−over−year,ora1339.1 million, unchanged from the previous year, with a 6% decline in revenue excluding Alibaba's contributions[5]. - Value-added services revenue increased by 2% year-over-year to 57.7million,drivenbygrowthinmembershipservices[5].−OperatingprofitforQ12025was110.3 million, with an operating margin of 28%, up from 25% in the same quarter last year[6]. - Net profit attributable to Weibo shareholders was 107.0million,comparedto49.4 million in the prior year, with diluted earnings per share of 0.41[7].−Non−GAAPoperatingprofitwas129.5 million, with a non-GAAP operating margin of 33%[6]. - Non-GAAP net profit attributable to Weibo shareholders was 119.5million,withdilutedearningspershareof0.45[7]. - The company reported a 3% decrease in total costs and expenses to 286.5million,primarilyduetoreducedsalesandmarketingexpenses[5].−ThetotalnetrevenueforthethreemonthsendedMarch31,2024,was395,497 thousand, slightly increasing to 396,855thousandin2025,indicatingstablerevenuegrowth[16].−OperatingprofitforthethreemonthsendedMarch31,2024,was99,737 thousand, which increased to 110,310thousandin2025,showingimprovedoperationalefficiency[16].−ThebasicearningspershareattributabletoWeiboshareholdersrosefrom0.21 in 2024 to 0.45in2025,demonstratingstrongearningsgrowth[17].−ThedilutedearningspershareattributabletoWeiboshareholdersincreasedfrom0.19 in 2024 to 0.41in2025,indicatingenhancedprofitabilitypershare[17].−AdvertisingandmarketingrevenueforthethreemonthsendedMarch31,2024,was338,951 thousand, slightly increasing to 339,106thousandin2025,reflectingstabledemandinadvertising[16].−Value−addedservicesrevenuegrewfrom56,546 thousand in 2024 to 57,749thousandin2025,indicatingapositivetrendinserviceofferings[16].−Totalcostsandexpensesdecreasedfrom295,760 thousand in 2024 to 286,545thousandin2025,highlightingcostmanagementefforts[16].−Thecompanyreportedatotalrevenueof396,855 thousand for the three months ended March 31, 2025, compared to 395,497thousandforthesameperiodin2024,indicatingamarginalincreaseof0.342.08 billion as of March 31, 2025, down from 2.35billionattheendof2024[7].−AsofMarch31,2025,totalassetsincreasedto6,658,879 thousand from 6,504,499thousandasofDecember31,2024,representingagrowthofapproximately2.372,925,613 thousand as of December 31, 2024, to 3,150,661thousandasofMarch31,2025,markinganincreaseofapproximately7.681,389,199 thousand as of December 31, 2024, to 1,408,323thousandasofMarch31,2025,reflectingagrowthofapproximately1.011,890,632 thousand as of December 31, 2024, to 1,205,765thousandasofMarch31,2025,adeclineofabout36.3139,720 thousand, compared to 133,025thousandforthesameperiodin2024,showinganincreaseofabout5.7129,479 thousand, compared to 125,808thousandforthesameperiodin2024,reflectingagrowthofapproximately1.33106,964 thousand, up from 49,438thousandforthesameperiodin2024,indicatingasignificantincreaseof116316,400 thousand in Q1 2024 to $296,494 thousand in Q1 2025, a decline of about 6.3%[22].