Financial Performance - For the fiscal year ending March 31, 2022, the company reported a revenue of HKD 3,412.7 million, representing a year-on-year increase of 12.1%[9] - The gross profit margin improved by 2.3 percentage points to 36.9%, with gross profit amounting to HKD 1,260.5 million, up 19.8% year-on-year[9] - The company recorded a net loss of HKD 343.7 million, an improvement from the previous year's loss of HKD 359.3 million[9] - The total revenue for the fiscal year ending March 31, 2022, was HKD 3,412.7 million, representing a 12.1% increase from HKD 3,043.0 million in 2021[69] - Gross profit for continuing operations was HKD 1,260.5 million, with a gross margin of 36.9%, up from 34.6% in the previous year[69] - The operating loss for continuing operations was HKD 328.1 million, an improvement from a loss of HKD 391.5 million in 2021[69] - The net loss attributable to continuing operations was HKD 343.7 million, compared to a loss of HKD 359.3 million in the prior year[69] - The company reported a net profit margin of -10.1% for continuing operations, an improvement from -11.8% in 2021[69] - The group recorded a loss of HKD 343.7 million, an improvement from a loss of HKD 351.4 million in the previous year, representing a 2.0% reduction[116] - The group received approximately HKD 40.9 million in government subsidies and temporary rent reductions related to the COVID-19 pandemic[117] Retail and Sales Performance - Retail sales in Hong Kong and Macau increased by 12.6%, while sales in Malaysia grew by 23.7%[13] - The total retail sales in Hong Kong and Macau increased by 12.6% to HKD 2,161.3 million, but still decreased by 69.2% compared to the fiscal year 2018/19[134] - Same-store sales in Hong Kong increased by 12.6% year-on-year, while retail sales grew by 6.1%, reflecting a significant recovery despite a 74.8% decline compared to the pre-pandemic fiscal year 2018/19[133] - In Macau, same-store sales rose by 26.2% year-on-year, with retail sales increasing by 27.9%, although both metrics are down 45.6% compared to pre-pandemic levels[134] - The online business accounted for 20.4% of total sales, with a significant focus on integrating online and offline operations[12] - The online business revenue for the fiscal year reached HKD 695.6 million, representing a year-on-year increase of 38.8% and a growth of 77.5% compared to the 2018/19 fiscal year[143] - Online business accounted for 20.4% of the group's total revenue, up from 16.5% last year, with a profit of HKD 6.9 million compared to HKD 8.8 million in the previous year[143] Strategic Initiatives - The company aims to enhance its product mix by introducing popular beauty products and expanding categories such as health and personal care[14] - The strategy emphasizes a customer-centric approach, utilizing multiple touchpoints for a seamless shopping experience[22] - The company is committed to sustainable growth and enhancing stakeholder value through responsible business practices[19] - The company plans to focus on market expansion and new product development to drive future growth[69] - The company is exploring strategic partnerships and potential acquisitions to enhance its market position[69] - The company aims to enhance customer understanding through big data analytics, integrating online and offline (OMO) operations to provide a customer-centric omnichannel shopping experience[31] - The company plans to integrate customer databases across physical stores in Hong Kong, Macau, and mainland China to enhance customer interaction and loyalty[36] - The company is focusing on exclusive agency products to enhance brand value and improve product competitiveness and gross margins[157] Operational Efficiency - Sasa is focusing on supply chain automation and digitalizing operational processes to improve inventory management and overall operational efficiency[36] - The group implemented strict cost and inventory management measures to improve profitability and preserve working capital[88] - The company continues to close unprofitable stores and negotiate for temporary rent reductions to alleviate cost burdens[95] - The company plans to close unprofitable stores or relocate them to areas with higher foot traffic or lower rent to reduce overall rental costs and improve operational efficiency[154] - The company has begun live streaming sales on third-party platforms to attract younger consumers and expand online reach[98] Market Expansion and Future Outlook - The company is expanding its market presence, targeting an increase in retail locations by 10% across Asia-Pacific regions[187] - The company is investing in new technology for e-commerce platforms, aiming to improve user experience and increase online sales by 25%[187] - A new marketing strategy is being implemented, focusing on digital channels to reach younger demographics, with a budget increase of 30% for digital advertising[187] - The company has set a positive outlook for the next fiscal year, projecting a revenue growth of 10% to 15% based on current market trends and consumer demand[187] - The company plans to launch three new product lines in the upcoming quarter, focusing on skincare and cosmetics[200] - The company anticipates a gradual normalization of the retail market in Malaysia, following the easing of quarantine measures, but remains cautious about opening new stores due to rising operational costs[160] Awards and Recognition - The company achieved recognition as the "Best Investor Relations Company" in the small-cap category at the Hong Kong Investor Relations Awards, highlighting its commitment to transparency and communication[50] - The company received multiple awards for its annual reports, including "Best Annual Report (Small Cap)" at the Greater China Awards, showcasing its excellence in corporate governance[50] - The company was awarded the "Outstanding Corporate Social Responsibility Award" for its continuous efforts in community engagement and social responsibility[63]
莎莎国际(00178) - 2022 - 年度财报