Financial Performance - For Q2 2023, Weibo reported net revenue of 440.2million,adecreaseof2385.7 million, remaining flat compared to the same period last year, with a 7% increase when adjusted for fixed exchange rates[4]. - Value-added services revenue decreased by 16% year-over-year to 54.6million,primarilyduetoareductioninmembershipserviceincome[5].−OperatingprofitforQ22023was123.5 million, with an operating margin of 28%, up from 21% in the same quarter last year[5]. - Net profit attributable to Weibo shareholders was 81.4million,translatingtodilutedearningspershareof0.34, compared to 0.12intheprioryear[5].−Totalnetrevenueforthesecondquarterof2023was440,240 thousand, a decrease of 2.2% compared to 450,152thousandinthesameperiodof2022[13].−AdvertisingandmarketingrevenueforQ22023was385,674 thousand, showing a slight increase from 385,559thousandinQ22022[13].−NetincomeattributabletoWeiboshareholdersforQ22023was81,387 thousand, compared to 28,300thousandinQ22022,representingasignificantincreaseof187.50.35, up from 0.12inQ22022[14].−Thecompanyreportedatotaloperatingprofitof123,453 thousand for Q2 2023, an increase from 93,938thousandinQ22022[13].−OperatingprofitforQ22023reached123,453 thousand, a 27.8% increase from 96,490thousandinQ12023[17].−Non−GAAPnetprofitattributabletoWeiboshareholdersforQ22023was126,376 thousand, up from 111,229thousandinQ12023,markinga13.6163,881 thousand, compared to 133,744thousandinQ12023,representinga22.52.8 billion[6]. - Cash and cash equivalents as of June 30, 2023, were 2,360,744thousand,downfrom2,690,768 thousand as of December 31, 2022[15]. - Long-term investments increased to 1,309,217thousandasofJune30,2023,comparedto993,630 thousand as of December 31, 2022[15]. Dividends and Shareholder Returns - The company declared a special cash dividend of 0.85pershareinJuly2023,totalingapproximately200 million[3]. Operational Strategy - The company continues to focus on expanding its advertising services and enhancing user engagement through new product developments and market strategies[19]. - The majority of the company's revenue comes from advertising and marketing services, focusing on a mobile-first approach[11]. - The company has developed a social interest graph recommendation engine to enhance marketing effectiveness based on user demographics and behavior[11]. - The company has a commitment to continuously improve its platform and develop new features and products[12]. Risks and Forward-Looking Statements - Forward-looking statements regarding financial performance and operational plans will be made during the call, highlighting potential risks and uncertainties[12]. - The company faces risks related to user growth, regulatory environment, and competition in the advertising market[12]. Financial Reporting and Metrics - Non-GAAP operating profit was 153.8million,withanon−GAAPoperatingmarginof356,878,933 thousand as of June 30, 2023, from 7,129,454thousandasofDecember31,2022[16].−Totalliabilitiesdecreasedto3,685,299 thousand as of June 30, 2023, from 3,738,914thousandasofDecember31,2022[16].−Thecompanyreportedasignificantincreaseinoperatingprofitforthefirsthalfof2023,totaling219,943 thousand, compared to 196,787thousandinthesameperiodof2022[17].−Thecompany’snon−GAAPoperatingprofitforthefirsthalfof2023was282,345 thousand, slightly down from 287,019thousandinthefirsthalfof2022[17].ShareholderEquityandLiabilities−Shareholders′equitytotaled3,344,745,000, slightly decreasing from 3,345,116,000,representingamarginaldeclineof0.013,330,250,000, down from $3,296,276,000, reflecting a decrease of approximately 1%[24]. Accounting Standards - The adjustments between US GAAP and IFRS accounting standards were detailed, highlighting differences in the treatment of convertible bonds and lease liabilities[26].