Financial Performance - For Q3 2023, Weibo reported net revenue of 442.2million,adecreaseof3389.3 million, down 1% year-over-year, or up 3% when adjusted for fixed exchange rates[3]. - Value-added services revenue decreased by 12% year-over-year to 52.9million,primarilyduetoadeclineingaming−relatedrevenue[4].−TotalnetrevenueforthethreemonthsendedSeptember30,2023,was442.151 million, a decrease of 2.5% compared to 453.560millionforthesameperiodin2022[11].−AdvertisingandmarketingrevenuefortheninemonthsendedSeptember30,2023,was1,130.275 million, down 6.3% from 1,206.106millionforthesameperiodin2022[11].−Thecompanyreportedanetprofitattributabletoshareholdersof(17.137) million for the three months ended September 30, 2023, compared to a profit of 81.387millionforthesameperiodin2022[11].−FortheninemonthsendedSeptember30,2023,totalnetrevenuewas1,296,169 thousand, a decrease of 6.6% compared to 1,388,334thousandforthesameperiodin2022[19].ProfitabilityMetrics−OperatingprofitforQ32023was134.0 million, with an operating margin of 30%, compared to 27% in the same quarter last year[4]. - Non-GAAP operating profit was 163.9million,withanon−GAAPoperatingmarginof37(0.07) for the three months ended September 30, 2022, compared to a profit of 0.33forthesameperiodin2023,reflectingasignificantimprovement[12].−ThedilutednetincomepershareattributabletoWeiboshareholderswas0.57 for the three months ended September 30, 2023, compared to 0.50forthesameperiodin2022,reflectingapositivetrendinearnings[16].UserEngagement−Monthlyactiveusersreached605millioninSeptember2023,withanetincreaseofapproximately21millionusersyear−over−year[3].−Dailyactiveusersaveraged260millioninSeptember2023,reflectinganetincreaseofabout8millionusersyear−over−year[3].FinancialHealth−AsofSeptember30,2023,Weibohadcash,cashequivalents,andshort−terminvestmentstotaling2.8 billion[5]. - The company reported a total asset value of 6,710,537thousandasofSeptember30,2023,downfrom7,129,454 thousand at the end of 2022, indicating a decrease in total assets[13]. - The total liabilities decreased to 3,433,087thousandasofSeptember30,2023,from3,738,914 thousand at the end of 2022, indicating improved financial health[15]. Strategic Initiatives - The company plans to enhance its content ecosystem by increasing investments in key verticals to drive user engagement and monetization potential[2]. - The company emphasized a "mobile-first" approach in its advertising and marketing solutions, aiming to enhance user engagement and marketing effectiveness[9]. - The company is continuously improving its social interest graph recommendation engine to better target audiences based on demographics and behavior[9]. - The company is likely to continue focusing on enhancing its advertising revenue streams and exploring new market opportunities[19]. Future Outlook - Future outlook includes potential risks related to user growth and engagement, regulatory uncertainties in China, and competition in advertising and marketing expenditures[10]. - The management believes that non-GAAP financial metrics provide useful information for evaluating the company's ongoing performance and future prospects[8].