Business Operations - The Group is engaged in the supply chain business for branded goods and consumer products, focusing on expanding online and offline sales channels [27]. - The Group aims to become an industry-leading brand digitization service provider, offering comprehensive lifecycle digitalization services for brands [33]. - The Group has established its own sales channels, including direct export sales and self-operated e-commerce applications, and plans to expand to third-party platforms like Taobao and Tmall [15]. - The Group has become the exclusive domestic brand marketer for the Australian brand "ROYAL ELASTICS," authorized to manufacture and sell its products in China [15]. - The Group is actively exploring and developing new product lines, including sports shoes and casual shoes, to expand its fashion product offerings [15]. - The Group's core activities include brand management, brand promotion, and brand supply chain services, establishing an integrated industry chain [12]. - The Group's business philosophy emphasizes providing consumers with a more comfortable, convenient, environmentally friendly, and healthier lifestyle experience [33]. - The Group's supply chain includes the formula, brand, and package design of anti-epidemic and daily cleaning products, focusing on sales and marketing in the PRC and overseas [28]. - The Group operates in four segments: supply chain business, daily cleaning and epidemic prevention products, licensed brand consumer products, and smart data services [140]. Financial Performance - The Group recorded a significant reduction in shareholder loss to approximately HK4,501,000forthesixmonthsended30September2023,down5810,607,000 in the same period last year [48]. - The Group achieved a gross profit of approximately HK6,463,000duringthesameperiod,comparedtoHK1,021,000 for the six months ended 30 September 2022, indicating improved overall profit margins [48]. - For the six months ended 30 September 2023, the Group recorded a turnover of approximately HK73,125,000,representingadecreaseofapproximately45134,121,000 for the same period last year [68]. - Revenue from commodity sales decreased by 92% to approximately HK9,573,000duetoascaledowninsalesofcopperrod,whichhasalowgrossprofitmargin[68].−TheGroupachievedrevenueofapproximatelyHK57,783,000 from brand promotion services, a new focus area, compared to nil in the same period last year [68]. - The cost of sales decreased by approximately 50% to approximately HK66,662,000,primarilyduetoreducedcostsfromcommoditysales[69].−TheGrouprecordedalossattributabletoshareholdersofapproximatelyHK4,501,000, a significant decrease of approximately 58% from HK10,607,000inthepreviousyear[75].−BasiclosspershareforthePeriodwasapproximatelyHK0.5cent,downfromapproximatelyHK1.5centsinthesameperiodlastyear[75].−TheGroup′soverallgrossprofitwasapproximatelyHK6,463,000, an increase from approximately HK1,021,000inthepreviousyear,duetothedevelopmentofbrandpromotionservices[75].−TheGroupreportedalossfromoperatingactivitiesofHK66,662,000 for the six months ended September 30, 2023, compared to a loss of HK133,100,000forthesameperiodin2022,indicatingareductioninlossesbyapproximately5089,945,000, while total current liabilities were approximately HK62,585,000,resultinginacurrentratioofapproximately1.4times[50].−TheGroup′sassets−liabilitiesratioremainedstableatapproximately0.7timesasof30September2023,consistentwiththepreviousperiod[50].−TheGroup′scapitalcommitmentasof30September2023wasapproximatelyHK163,642,000, reflecting ongoing investments in subsidiaries [55]. - The total current assets increased to HK89,945,000fromHK73,638,000, representing a growth of approximately 22% [127]. - The net current assets decreased to HK27,360,000fromHK34,715,000, indicating a decline of about 21% [127]. - The total assets less current liabilities decreased to HK34,751,000fromHK39,227,000, a decline of about 12% [127]. - Consolidated total assets as of 30 September 2023 amounted to HK97,336,000,anincreasefromHK78,150,000 as of 31 March 2023 [186]. - Total liabilities increased to HK65,439,000asof30September2023,comparedtoHK52,538,000 as of 31 March 2023 [186]. Capital and Financing - The Group successfully placed 150,520,000 ordinary shares at a price of HK0.103,raisinggrossproceedsofapproximatelyHK15,504,000, which were utilized for working capital and business development [51]. - The Company successfully placed 180,640,000 ordinary shares at a price of HK0.14,raisinggrossproceedsofapproximatelyHK25,290,000, with net proceeds of approximately HK24,500,000intendedforworkingcapitalandbusinessdevelopment[110].−ThenetproceedsfromtheNovemberPlacingareexpectedtobefullyutilizedforbusinessdevelopmentbyDecember2023,withHK112,000 remaining unutilized as of the report date [110]. - The company reported a net cash inflow from financing activities of HK12,370,000,comparedtoHK6,360,000 in the previous year, showing an increase of approximately 94% [133]. - The Group's gearing ratio improved to approximately 95% as of September 30, 2023, down from approximately 109% on March 31, 2023 [106]. Employee and Operational Growth - The Group had 63 employees as of September 30, 2023, up from 44 employees on March 31, 2023, reflecting growth in operational capacity [116]. - The Group's business system has evolved into a more mature framework, enhancing its operational capabilities and service offerings [33]. Market and Strategic Developments - The Group entered into a strategic cooperation agreement with Jiangsu Skywell New Energy Automobile Co. Ltd. to provide branding services in the new energy sector, marking its first foray into this emerging industry [39]. - The Group is expanding its advertising resources across various media, including hotel facial recognition screens and interactive displays, to enhance brand visibility and market influence [65]. - The Group is exposed to foreign exchange risk primarily due to transactions in Hong Kong dollars and Renminbi, but considers the risk to be insignificant due to stable currency policies [111]. - The geographical breakdown of turnover shows that revenue from the PRC was HK73,125,000,whiletherewasnorevenuefromoverseasfortheperiod[176].−ThegeographicalanalysisindicatedthattheGroup′smainoperationsarelocatedinHongKongandChina,withafocusonexpandingmarketpresenceintheseregions[194].ChallengesandLosses−ThetotalcomprehensivelosswasHK8,378,000, a decrease from HK15,226,000inthesameperiodof2022[101].−Theaccumulatedlossesasof30September2023wereHK299,092,000 [156]. - The company did not make any provision for current tax as there was no assessable profit for the six months ended 30 September 2023 and 2022 [182]. - The company has not reported any new product launches or technological advancements during this period [141]. - There were no significant market expansions or acquisitions mentioned in the report [141]. - Future outlook and performance guidance were not explicitly detailed in the provided content [141].