ZBOM(SH:603801)2022-04-26 16:00Financial Performance - In 2021, the company achieved a revenue of 5.153 billion yuan, representing a year-on-year growth of 34.17%[5] - The company's operating revenue for 2021 was ¥5,152,797,815.61, representing a 34.17% increase compared to ¥3,840,444,626.70 in 2020[32] - The net profit attributable to shareholders for 2021 was ¥505,521,106.30, up 27.84% from ¥395,444,122.80 in 2020[32] - The net profit attributable to shareholders after deducting non-recurring gains and losses for 2021 was ¥460,103,849.10, a 28.25% increase from ¥358,750,953.19 in 2020[32] - The company reported a quarterly revenue of ¥1,830,624,417.05 in Q4 2021, contributing to a strong annual performance[37] - The company achieved a total revenue of CNY 4,863,768,837.42, representing a year-on-year increase of 32.07%[134] - The revenue from custom wardrobes reached CNY 1,759,779,218.19, with a significant growth of 54.25% compared to the previous year[134] - The total revenue from all sales channels was CNY 515,279.78 million, reflecting a 34.17% year-on-year increase[165] Market Strategy and Expansion - The company plans to pursue a target of 10 billion yuan in revenue over the next three years, emphasizing a commitment to market expansion[5] - The company is diversifying its marketing strategies by combining traditional distribution channels with innovative online and offline platforms[8] - The company plans to continue expanding its market share by leveraging product and channel advantages to meet consumer demand[45] - The company is adapting to seasonal trends in the home furnishing market, with peak sales occurring from mid-year to year-end[74] - The company is elevating its focus on the whole-house customization model, leveraging its brand advantages and experience to capture growth opportunities in this new market segment[179] - The company plans to accelerate its expansion in southern regions, establishing a subsidiary in Guangzhou to strengthen its market presence and support local franchisees[183] Product Development and Innovation - The company is focusing on enhancing product competitiveness through user experience and top-level design, with ongoing investment in new materials and product innovation[6] - The company is focusing on research and development of new products to meet changing market demands[32] - Research and development expenses amounted to 281 million yuan, representing 5.46% of total revenue, with 862 R&D personnel accounting for 16.25% of the total workforce[61] - The company has a strong R&D capability, recognized as a "High-tech Enterprise," and has established partnerships with various academic institutions for product development[108] - The company has expanded its product offerings to include nine major categories, maintaining a competitive edge in the custom home furnishing market[80] Risk Management and Challenges - The company has maintained a cautious approach to risk management, particularly in selecting real estate clients amid market changes[5] - The company acknowledges the challenges posed by rising commodity prices and geopolitical complexities in 2022, which it views as opportunities for growth and transformation[6] - The company is addressing uncertainties in real estate policies that could impact its B-end business by enhancing risk control and diversifying its customer base[185] - The company is managing risks associated with raw material price fluctuations by maintaining strong supplier relationships and implementing cost control measures[187] Customer Experience and Service - The company established a "butler-style installation service system" to enhance customer service experience from contract signing to order installation[62] - The company has implemented a "butler-style" service model, enhancing customer experience with a standardized service process, resulting in a significant increase in completion rates and positive customer feedback[64] - The company has developed a unified designer platform, "Zhibang Design Valley," with nearly 8,000 certified designers to enhance design capabilities[61] - The company has introduced project management standards and a certification system to enhance its project management capabilities in the B2B sector[118] Governance and Compliance - The company has established a sound internal control system and governance structure, ensuring compliance with relevant laws and regulations[189] - The independent directors have actively participated in decision-making and have not raised objections to any board resolutions[189] - The company plans to continue enhancing its governance structure to protect shareholder interests[189] Future Outlook - Future outlook indicates a strong focus on market expansion and the introduction of new products to drive further growth[199] - The management provided guidance for the next quarter, expecting continued revenue growth and improved profitability metrics[199] - Overall, the company is optimistic about future performance and market conditions, aiming for sustained growth[199]