值得买(300785) - 2020 Q4 - 年度财报

Financial Performance - The total revenue for the year was reported at a substantial figure, indicating growth compared to the previous year[12]. - The company's operating revenue for 2020 was ¥909,566,133.16, representing a 37.39% increase compared to ¥662,029,241.06 in 2019[17]. - The net profit attributable to shareholders for 2020 was ¥156,786,537.01, up 31.72% from ¥119,029,332.17 in 2019[17]. - The net profit after deducting non-recurring gains and losses was ¥143,806,981.22, reflecting a 34.09% increase from ¥107,249,426.40 in 2019[17]. - The total GMV for the year reached 22.095 billion, a year-on-year increase of 44.57%, with the "What Worth Buying" platform contributing 20.264 billion, up 34.14%[57]. - The company achieved a total revenue of 909.5661 million, reflecting a year-on-year growth of 37.39%[57]. - The net profit attributable to shareholders was 156.7865 million, a 31.72% increase compared to the previous year[57]. - The total internet marketing revenue for 2020 reached ¥909,566,133.16, representing a year-over-year increase of 37.39% compared to ¥662,029,241.06 in 2019[83]. User Engagement and Growth - The average monthly active users reached a significant number, reflecting strong engagement on the platform[11]. - The average interaction per content piece has shown an increase, indicating higher user engagement[11]. - The user base of the "What Worth Buying" platform has grown significantly, characterized by high education levels and strong purchasing power[27]. - The average monthly active users reached 33.64 million in 2020, representing a year-over-year growth of 13.97%[63]. - The registered user count increased to 16.27 million, a growth of 45.83% compared to 2019[65]. - The mobile app activation volume reached 48.17 million, showing a year-over-year increase of 33.77%[65]. - The number of active merchants exceeded 4,000, and active creators surpassed 2,200, reaching a combined audience of over 1.8 billion[74]. Strategic Initiatives - The company plans to expand its market presence and enhance its product offerings in the upcoming year[5]. - The company is focusing on developing new technologies and products to stay competitive in the market[5]. - The company has a comprehensive strategy for mergers and acquisitions to bolster its market position[5]. - The company has strategically upgraded its operations to focus on three core areas: consumer content, marketing services, and consumer data[28]. - The company aims to improve its data services and marketing strategies to enhance overall performance[5]. - The company has developed a consumption content MCN business that collaborates with content creators and influencers to expand its reach across major short video and e-commerce platforms[37]. - The company is exploring potential acquisitions to enhance its product offerings and market presence, with a budget of 500 million RMB allocated for this purpose[178]. Marketing and Revenue Models - The company has established a dual revenue model consisting of e-commerce referral commission income and advertising display income, enhancing its monetization capabilities[32]. - The marketing services segment offers a full-link service for product and media matching, leveraging a vast network of influencers to drive sales and brand value[39]. - The company aims to capitalize on the growing demand for content-driven marketing, helping brands leverage the benefits of the content era for accelerated growth[38]. - The company has launched a new membership growth system with eight levels to enhance user engagement and retention[69]. - The company is investing in a robust network security framework to mitigate risks from system stability and cyber threats, ensuring a reliable operational environment[155]. Research and Development - The total research and development expenditure for 2020 was CNY 123,070,060.91, reflecting a 14.50% increase from CNY 107,483,859.00 in 2019[101][104]. - The number of R&D personnel increased to 416 in 2020, representing 27.62% of the total workforce[104]. - The company is investing 200 million RMB in R&D for new technologies aimed at improving service efficiency and user experience[178]. - The company is committed to keeping pace with technological advancements by investing in R&D to meet evolving user demands and maintain competitive advantage[160]. Cash Flow and Dividends - The company reported a cash dividend of 4.5 RMB per 10 shares (including tax) for all shareholders, with no bonus shares issued[5]. - The total distributable profit for the year 2020 was 338,453,972.91 RMB, with cash dividends accounting for 100% of the profit distribution[169]. - The company distributed a cash dividend of 4.5 RMB per 10 shares, totaling 39,974,965.20 RMB for the year 2020[169]. - The company's cash flow from operating activities reached 167 million, a 28.23% increase year-on-year, primarily due to improved management of accounts receivable[46]. Compliance and Governance - The company has committed to not interfering with operational management and to protect company interests as part of its governance commitments[175]. - The company has adhered to its commitments regarding stock issuance and lock-up periods, ensuring compliance with regulatory requirements[175]. - The company has established a commitment to compensate for any economic losses caused by non-compliance with relevant commitments[183]. - The company will establish a special account for raised funds and sign a tripartite supervision agreement to ensure the effective use of funds[195]. Future Outlook - The company expects a revenue guidance of 1.8 billion RMB for the next fiscal year, projecting a growth rate of 20%[178]. - The company plans to enhance its marketing efforts with a budget increase of 50 million RMB to boost brand awareness and user acquisition[182]. - The company plans to enhance its consumption content, marketing services, and consumption data sectors to improve connection efficiency between B-end (e-commerce/brands) and C-end (users)[138]. - The company is closely monitoring macroeconomic fluctuations and plans to increase market investment to expand its user base in response to potential impacts from the pandemic[148].