Financial Performance - Total revenue for the year ended December 31, 2023 was 1,431,088,adecreaseof425,476 or approximately 22.9% from 1,856,564in2022[169]−Revenuefromthenetworkmarketingbusinessdecreasedsignificantlyby741,641 or approximately 65.2%, while revenue from complementary health therapies increased by 317,888orapproximately44.4494,516, approximately 34.6% of revenue, down from 666,042or35.9171,526 or approximately 25.8%[171] - Gross profit for 2023 was 936,572,withagrossmarginofapproximately65.41,190,522 and a gross margin of approximately 64.1% in 2022[173] - The company recorded a net loss of 2,109,935fortheyearendedDecember31,2023,anincreaseof443,856 or approximately 26.6% from the net loss of 1,666,079in2022[180]−Otherincomefor2023was40,219, a significant change from net other expenses of 136,868in2022,mainlyduetounrealizedholdinggainsonmarketablesecurities[178]Expenses−Sellingexpensesincreasedby267,589 or approximately 74.0% to 629,003in2023,primarilyduetoincreasedpromotionalexpenses[174]−Commissionexpensesdecreasedsignificantlyby317,219 or approximately 78.3% to 88,132in2023,duetoreducedrevenuefromthenetworkmarketingbusiness[175]−Generalandadministrativeexpensesincreasedby408,993 or approximately 20.9% to 2,366,016in2023,drivenbyincreasedsalariesandoperationalgrowthincomplementaryhealththerapies[176]CashFlowandWorkingCapital−Netcashusedinoperatingactivitiesfor2023was2,001,823, significantly higher than 811,683in2022[188]−Thecompanyreportedanetchangeincashandcashequivalentsof3,394,030 for 2023, a significant improvement from a decrease of 1,159,418in2022[187]−AsofDecember31,2023,thecompanyreportedworkingcapitalof4,113,614, an increase from 799,239asofDecember31,2022[186]−Thecompanyhadnetcashprovidedbyfinancingactivitiesof5,398,037 in 2023, compared to a net cash used of 234,466in2022[191]MarketandOperationalStrategy−ThecompanyplanstoexpandintoAsianmarkets,focusingonThailand,Indonesia,andTaiwan,leveraginge−commerceforgrowth[185]−ThecompanyhasmodifieditsoperationstomanageinventoryeffectivelyamidpotentialsupplychaindisruptionsduetoCOVID−19[183]−ThereisuncertaintyregardingthefinancialimpactofCOVID−19,withnoguaranteeofrevenuegrowthin2024andbeyond[185]−Thecompanyrecognizednoinventorywrite−downsfor2023,comparedto5,307 in 2022[194] Regulatory and Accounting Updates - In July 2023, the FASB issued ASU No. 2023-03, which amends various SEC paragraphs but did not significantly impact the company's consolidated financial statements[208] - In October 2023, the FASB issued ASU No. 2023-06, aimed at improving disclosure requirements, with no expected significant impact on the company's consolidated financial statements[209] - In November 2023, the FASB issued ASU 2023-07 to enhance reportable segment disclosures, effective for annual reporting periods beginning after December 15, 2023[211] - In December 2023, the FASB issued ASU 2023-09, requiring specific disclosures in rate reconciliation, effective for annual reporting periods beginning after December 15, 2024[212] - The company adopted ASU No. 2019-10, effective January 1, 2023, with no material impact on consolidated financial statements for the year ended December 31, 2023[213] Risk Management - The company does not believe it has significant direct foreign exchange risk, as most revenues and expenses are denominated in Malaysian Ringgit[214] - Credit risk is mitigated by the company's ongoing credit evaluation process and relatively short collection terms, with no general requirement for collateral from customers[215]