Financial Performance - Samsonite achieved strong net sales increases across all regions and core brands, driven by ongoing growth in travel and tourism [2]. - The company reported a record high gross profit margin, significantly enhancing profitability through disciplined expense management [2]. - Net sales for the year ended December 31, 2023, were 2,879.6 million for the year ended December 31, 2022 [34]. - Operating profit for the year ended December 31, 2023, was 492.1 million in the previous year [34]. - Profit attributable to equity holders for the year ended December 31, 2023, was 421.2 million for the year ended December 31, 2022 [34]. - Adjusted EBITDA for the year ended December 31, 2023, was 284.5 million, an increase of US83.5 million in the previous year [45]. - The Group's net sales surpassed 2019 levels by 17.5% in 2023, a significant improvement compared to a 10.4% decrease in 2022 [49]. - The Group's adjusted EBITDA margin improved to 19.3% for the year ended December 31, 2023, from 16.4% for the year ended December 31, 2022 [42]. Marketing and Brand Strategy - The company aims to increase the proportion of net sales from its direct-to-consumer e-commerce channel [6]. - Investment in marketing will be increased to support the company's brands and initiatives [6]. - The Group plans to increase marketing investment in 2024, targeting advertising spend of approximately 7.0% of its net sales to drive future growth across all brands [11]. - The Group's marketing investment strategy is designed to support brand development and drive sales growth in the coming years [9]. - The Group's marketing expenses increased by US241.5 million for the year ended December 31, 2023, representing 6.6% of net sales [40]. - The company aims to limit promotional discounts to enhance gross profits while maintaining disciplined fixed expense management [65]. - Marketing spend is targeted at approximately 7.0% of net sales for 2024, aimed at supporting product innovation and retail enhancements [95]. Sustainability and ESG Initiatives - The company is committed to incorporating its environmental, social, and governance (ESG) philosophy into core business practices [8]. - The Group is committed to sustainability through its "Our Responsible Journey" initiative, leading the transformation of the luggage industry [11]. - The share of net sales from products made at least in part from recycled material increased to approximately 34% in 2023, up from about 23% in 2022 [93]. - 100% renewable electricity usage was achieved in all operations, two years ahead of the 2025 target [93]. - The ambition is to become the world's most sustainable lifestyle bag and travel luggage company while continuing to grow net sales and profitability [101]. Regional Performance - The Group expects global travel and tourism growth to remain healthy in 2024, with Asia continuing to see travel growth as outbound travel from China improves [11]. - Net sales in Asia rose by 61.7% in 2023, driven by an 88.4% increase in net sales in China due to the recovery in domestic travel [47]. - The Group anticipates steady growth in travel in North America and Europe, with stronger prospects in Europe due to the return of Chinese travelers [11]. - Net sales in North America increased by US110.9 million, or 16.7% (+16.8% constant currency), for the year ended December 31, 2023, when excluding the Russia Net Sales [118]. Operational Efficiency - The Group maintains disciplined expense management on fixed selling, general and administrative (SG&A) expenses, expecting fundamentally higher profitability from a more efficient cost structure [11]. - Fixed SG&A expenses improved to 22.7% of net sales in 2023, 140 basis points lower than the 24.1% in 2022 [56]. - The reduction in net debt and strong adjusted EBITDA growth reflects effective cash and debt management strategies [62]. - The company plans to maintain discipline in managing expenses to drive operating leverage and sustain strong Free Cash Flow generation [96]. Future Outlook - The Group plans to leverage its regional management structure and distribution expertise to extend its brands into new markets [6]. - The Group will continue to invest in marketing to drive further net sales growth [40]. - Global travel and tourism growth is expected to remain healthy, with international tourism projected to fully recover to pre-pandemic levels in 2024, showing a 2% increase compared to 2019 [98]. - The company expresses confidence in capturing opportunities from ongoing growth in travel and tourism through product innovation and brand communication [69].
新秀丽(01910) - 2023 - 年度财报