Allbirds(BIRD) - 2024 Q1 - Quarterly Report
Allbirds(BIRD)2024-05-08 22:21Strategic Transformation Plan Table of Contents store openings, closing certain stores that do not meet our profitability targets, and investing in corporate and retail store talent and store marketing. As of March 31, 2024, we had completed all planned new store openings and we continue to evaluate ways to optimize our existing store fleet, which includes the planned closure of 10-15 stores in 2024. We closed three stores during the three months ended March 31, 2024. Ability to Increase Brand Awareness and ...