Financial Performance - Net revenues for Q1 2024 were RMB1,609.1 million (US222.9million),a4.954.6 million), a decrease of 2.5% from RMB405.5 million in Q1 2023[9] - Operating profit for Q1 2024 was RMB276.1 million (US38.2million),upfromRMB263.2millioninQ12023[7]−AdjustednetincomeattributabletoAutohome(Non−GAAP)wasRMB493.9million(US68.4 million), a 2.8% increase from RMB483.5 million in Q1 2023[11] - Gross profit for the same period was RMB 1,308,173, reflecting a gross margin of 81.3%[22] - The company reported a net margin of 24.5% for the three months ended March 2024, down from 26.4% in the same period last year[24] User Engagement - Average mobile daily active users grew by 8.1% year-over-year to 69.39 million in March 2024[3] Revenue Streams - Revenues from leads generation services increased by 6.7% to RMB726.4 million (US100.6million)inQ12024comparedtoRMB680.6millioninQ12023[4]EarningsPerShare−Basicanddilutedearningspershare(EPS)wereRMB0.78(US0.11) in Q1 2024, down from RMB0.80 in Q1 2023[10] - Basic earnings per share for ordinary shares was RMB 0.80 for the three months ended March 2024, compared to RMB 0.78 in the same period last year[22] Operating Expenses - Operating expenses rose to RMB1,126.9 million (US156.1million)inQ12024,comparedtoRMB996.6millioninQ12023[6]AssetsandLiabilities−TotalcurrentassetsasofMarch2024wereRMB25,640,956,slightlyupfromRMB25,524,988asofDecember31,2023[26]−TotalassetsincreasedtoRMB30,856,381asofMarch2024,comparedtoRMB30,835,731asofDecember31,2023[26]−TotalliabilitiesdecreasedtoRMB5,249,489asofMarch2024,downfromRMB5,662,493asofDecember31,2023[26]CashPosition−Cashandcashequivalentsandshort−terminvestmentstotaledRMB23.65billion(US3.27 billion) as of March 31, 2024[12] - Cash and cash equivalents decreased to RMB 2,870,271 as of March 2024, compared to RMB 4,996,353 as of December 31, 2023[26] Strategic Initiatives - The company plans to expand its Autohome Space franchise stores geographically and has launched initiatives in response to the national "trade-in for new" policy[3]