Brown-Forman(BF_A) - 2024 Q4 - Annual Report

In fiscal 2023, we began presenting "Ready-to-Drink" products as a separate aggregation due to its more significant contribution to our growth in recent years and industry-wide category growth trends. "Whiskey" no longer contains Jack Daniel's ready-to-drink (RTD) and ready-to-pour (RTP), and "Tequila" no longer includes New Mix. These brands are now included in the "Ready-to-Drink" brand aggregation. • "Whiskey" includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this c ...