FLDT(SH:600228)2024-06-26 10:01Advertising Business Performance - In 2023, the company's advertising business generated approximately 31 million CNY from new community user acquisition services[12]. - The company maintained a strategy of deep cooperation with high-quality existing clients while actively expanding new client resources, resulting in an increase in the number and investment of key advertising clients in 2023[13]. - The company’s advertising business strategy included expanding community user acquisition services on high-traffic platforms like Douyin and Tencent[12]. Revenue and Profit Impact - The discount coupon agency business saw a decline in revenue by 169.43 million CNY compared to 2022, significantly impacting overall revenue and net profit[15]. - The company’s overall revenue and net profit were significantly affected by the decline in the discount coupon agency business[15]. Technology Services for Merchants - The platform technology service business for small and medium-sized merchants generated approximately 10.2 million CNY in revenue, serving over 10,000 merchants[18]. - The company introduced new platform technology services for small and medium-sized merchants, focusing on order data and advertising strategy management[17]. - The company updated its "Qifei" and "Super Return" systems to enhance service offerings for small and medium-sized merchants[18]. Market Challenges - The company faced challenges due to intensified changes in the advertising market and a reduction in the marketing team size[13]. - The company reported a fair value change loss of 1.0613 million CNY related to the Ganzhou Digital Industry Fund during the reporting period[6].