FLDT(SH:600228)2024-06-26 10:03Financial Performance - In 2023, the company's net profit attributable to shareholders was approximately ¥25.44 million, a decrease of 62.61% compared to ¥68.03 million in the previous year[18]. - The company's operating cash flow net amount was ¥13.50 million, down 89.14% from ¥124.24 million in the previous year[18]. - The weighted average return on equity decreased by 4.59 percentage points to 2.87% from 7.46% in the previous year[18]. - The company achieved operating revenue of 302.47 million yuan in 2023, a decrease of 40.77% year-on-year[47]. - The net profit attributable to shareholders was 25 million yuan, down 62.61% compared to the previous year, with earnings per share of 0.0374 yuan, a decrease of 0.0459 yuan year-on-year[52]. - The net profit attributable to shareholders was RMB 25,435,212.06, while the parent company's undistributed profits were negative RMB 640,138,348.45, leading to no proposed profit distribution for 2023[60]. Market Trends - The online shopping user scale in China reached approximately 710 million in 2023, with a penetration rate of 78.6% among internet users[26]. - The national online retail sales in 2023 amounted to ¥15.4 trillion, representing a year-on-year growth of 11.0%[24]. - The live e-commerce market in China experienced a year-on-year growth rate of 35.2% in 2023[27]. - The average daily usage time for short video applications continued to grow, reaching significant user engagement levels[27]. - User engagement remains high, with approximately 35% of users showing strong retention[55]. - The competitive landscape among major e-commerce platforms is intensifying, with a focus on deep user engagement and market position consolidation[61]. Advertising and Revenue Generation - The company's advertising revenue from new customer acquisition through community advertising services was approximately ¥31 million[14]. - The company's original advertising business grew by 6.45% year-on-year, aligning with the overall growth of the Chinese advertising market at 6%[15]. - The number of important advertising clients and their advertising intensity increased during the reporting period, despite challenges in the advertising market[32]. - The company expanded its advertising business with new community user acquisition services, leveraging experience from existing platforms like Douyin and Tencent[43]. - The company reported a significant decline in discount coupon agency business revenue, which decreased by 16.94 million yuan compared to 2022, impacting overall income and net profit[46]. Technological Advancements - The company plans to enhance its online shopping services through advanced technologies such as artificial intelligence and smart recommendations[28]. - The company launched the AI-powered e-commerce guide app "Ruyi," which completed algorithm filing in August 2023 and is set to enhance user shopping experiences[42]. - Advances in artificial intelligence are expected to significantly impact the internet advertising industry, enhancing efficiency in market insights, content production, and media placement optimization[62]. Merchant Services - The company served over 10,000 small and medium-sized merchants, generating approximately 10.2 million yuan in merchant operation revenue during the reporting period[34]. - The company has implemented a strategy to provide technical services to small and medium-sized merchants, enhancing its service offerings[33]. - The company is enhancing its digital marketing solutions and aims to create value through the digitalization of information and processes for brand merchants[56]. Asset Management - The total assets of the company reached 1.64 billion yuan, reflecting a 19.20% increase from the previous year[47]. - The total assets of the company reached RMB 1.637 billion at the end of 2023, representing a year-on-year growth of 19.20%[53]. - The equity attributable to the parent company was RMB 1.464 billion, with a year-on-year increase of 27.65%[53]. - The company has maintained a total of 38,133 common stock shareholders by the end of the reporting period, an increase from 33,160 at the end of the previous month[37].