Financial Performance - For the fiscal year 2024, Hypebeast Limited reported total revenue of HKD 895,700,000, a decrease of HKD 64,300,000 or 6.7% compared to fiscal year 2023[11]. - Gross profit for fiscal year 2024 was HKD 413,500,000, down HKD 92,000,000 or 18.2%, with a gross margin of 46.2%, a decline of 6.4 percentage points from 52.6% in fiscal year 2023[4][11]. - Net profit for fiscal year 2024 was HKD 22,300,000, a significant improvement from a net loss of HKD 5,100,000 in fiscal year 2023[11]. - Total revenue for the year was HKD 895,652,000, a decrease of 6.7% from HKD 959,973,000 in the previous year[60]. - Gross profit for fiscal year 2024 was HKD 413,458,000, down 18.2% from HKD 505,418,000 in the previous year[73]. - The company reported a profit of 22,307,000 HKD for the fiscal year 2024, compared to a loss of 5,069,000 HKD in fiscal year 2023[92]. Segment Performance - The media segment generated revenue of HKD 608,272,000 in fiscal year 2024, a decrease of HKD 35,933,000 or 5.6% compared to fiscal year 2023[18]. - The e-commerce and retail segment reported revenue of HKD 287,380,000, down HKD 28,388,000 or 9.0% from HKD 315,768,000 in fiscal year 2023[10]. - The media segment's revenue for fiscal year 2024 was HKD 608,300,000, down 5.6% from HKD 644,200,000 in fiscal year 2023, with a gross profit of HKD 327,100,000, a decrease of 12.7%[36]. - Total revenue for the media segment was 608,272,000 HKD, while the e-commerce and retail segment generated 287,380,000 HKD, leading to a total revenue of 895,652,000 HKD[111]. Cost Management - The cost of revenue increased by approximately 6.1% from HKD 454,600,000 in fiscal year 2023 to HKD 482,200,000 in fiscal year 2024, primarily due to increased promotional activities[21]. - Administrative and operating expenses decreased by 7.1% to HKD 213,600,000 in fiscal year 2024, with a stable revenue percentage of 23.9%[24]. - The company incurred total employee costs of 319,870,000 HKD in fiscal year 2024, a decrease from 327,516,000 HKD in fiscal year 2023[91]. - Marketing expenses were reduced by shifting strategies from high-cost paid channels to lower-cost organic marketing channels, maintaining performance levels while achieving cost efficiency[23]. Cash Flow and Assets - The net cash inflow from operating activities was HKD 70,600,000 in fiscal year 2024, compared to an outflow of HKD 65,500,000 in fiscal year 2023, mainly due to improvements in working capital[27]. - Current assets increased to HKD 511,757,000 in 2024, compared to HKD 497,664,000 in 2023, driven by an increase in cash and cash equivalents to HKD 183,492,000 from HKD 166,021,000[50]. - The cash and cash equivalents at the end of fiscal year 2024 increased to HKD 183,492,000 from HKD 166,021,000 at the beginning of the year[72]. - The company's lease liabilities for the fiscal year 2024 amount to HKD 44,357,000, down from HKD 63,151,000 in 2023, indicating a reduction in financial obligations[145]. Dividends and Shareholder Returns - The company plans to pay a final dividend of HKD 0.00359 per share and a special dividend of HKD 0.01063 per share for fiscal year 2024[10]. - The proposed final dividend is HKD 0.00359 per ordinary share, totaling HKD 7,370,000, and a special dividend of HKD 0.01063 per ordinary share, totaling HKD 21,830,000, subject to shareholder approval[118]. - The company has proposed a final dividend of HKD 0.00359 per ordinary share and a special dividend of HKD 0.01063 per ordinary share for the fiscal year 2024, compared to no dividends in fiscal year 2023[147]. Strategic Focus - Hypebeast Limited is focusing on enhancing operational efficiency and profit growth through strict cost control and budget measures[14]. - The company aims to develop immersive virtual and physical experiences to engage its audience and strengthen community ties[16]. - Hypebeast Limited is leveraging data from its e-commerce and retail operations to inform its media strategy and enhance customer engagement[17]. - The company aims to enhance operational efficiency and cost management to maximize profitability and support strategic reinvestment for long-term growth[29]. Other Financial Metrics - EBITDA for fiscal year 2024 was HKD 72,898,000, an increase from HKD 60,099,000 in fiscal year 2023[10]. - Basic and diluted earnings per share for fiscal year 2024 were both HKD 1.09, compared to a loss of HKD 0.25 per share in the previous year[73]. - Deferred tax expenses for fiscal year 2024 were HKD 10,509,000, a decrease from HKD 22,808,000 in fiscal year 2023[73]. - The company reported a net foreign exchange loss of HKD 2,112,000, down from HKD 5,723,000 in the previous year, indicating improved currency management[64].
HYPEBEAST(00150) - 2024 - 年度业绩