联络互动(002280) - 2024 Q2 - 季度业绩预告

Financial Performance - The company expects a net loss attributable to shareholders of between RMB 260 million and RMB 380 million for the first half of 2024, compared to a loss of RMB 478.25 million in the same period last year, representing a reduction in loss of 20.54% to 45.63%[1]. - The projected net loss after deducting non-recurring gains and losses is expected to be between RMB 230 million and RMB 350 million[3]. - The projected operating revenue for the first half of 2024 is between RMB 4.9 billion and RMB 5.2 billion, down from RMB 5.39 billion in the previous year[1]. Segment Performance - The advertising media segment's revenue increased by approximately 60% year-on-year, but the segment still reported a loss due to high initial investment costs associated with new airport contracts[4]. - The company is facing challenges in its e-commerce business, particularly in the 3C/IT product category, due to decreased consumer spending and increased employee costs from stock grants[4]. Liabilities and Financial Risks - The company has accrued approximately RMB 90 million in estimated liabilities related to overdue bank debts and penalties, significantly impacting current profits[4]. - The financial forecast is based on preliminary calculations by the company's finance department and has not been audited by an accounting firm, indicating potential discrepancies in the final report[5].