LIONHEAD(SH:600539)2024-07-09 08:32Financial Performance - The company expects a net profit attributable to shareholders of between -5.5 million and -6.15 million for the first half of 2024[3]. - The estimated net profit attributable to shareholders, excluding non-recurring gains and losses, is projected to be between -7.3 million and -7.95 million[5]. - The actual net profit attributable to shareholders for the first half of 2024 is -6.6798 million yuan, and the net profit excluding non-recurring gains and losses is -7.7737 million yuan[6]. Operational Challenges - The company experienced a certain degree of revenue growth compared to the same period last year, but faced increased operational and management costs due to intensified industry competition and changing consumer demands[21]. - The company has increased promotional efforts and built its own brand to enhance operational capabilities, leading to higher operational expenses[21]. - The manufacturing segment for water purification faucets and accessories faced compressed gross margins due to market demand changes[21]. Forecast and Risks - The earnings forecast is based on preliminary calculations by the company's finance department and has not been audited by registered accountants[20]. - The company warns investors to pay attention to investment risks as the forecast data is subject to change and will be finalized in the official half-year report[22].