思美传媒(002712) - 2024 Q2 - 季度业绩预告

Financial Performance - The company's net profit attributable to shareholders for the first half of 2024 is estimated at 10.07 million yuan, a decrease compared to the same period last year [3]. - The net profit after deducting non-recurring gains and losses is estimated at 5.80 million yuan [3]. - The basic earnings per share is estimated at 0.02 yuan per share [3]. Factors Affecting Performance - The decline in performance is primarily due to the impact on digital copyright operations and services, with a significant drop in traditional reading habits due to the rapid growth of short dramas [5]. - The company is affected by the expiration of a tax reduction policy that allowed for a 5% deduction on VAT for small-scale taxpayers, impacting net profit [6]. Financial Data Disclaimer - The financial data presented is a preliminary estimate and has not been audited by registered accountants [4]. - The company warns investors to be cautious and consider investment risks based on preliminary financial data [6].