吉宏股份(002803) - 2024 Q2 - 季度业绩预告

Financial Performance - The net profit attributable to shareholders is expected to be between 66.31 million yuan and 94.72 million yuan, representing a decline of 50% to 65% compared to the same period last year[2]. - The net profit after deducting non-recurring gains and losses is projected to be between 64.81 million yuan and 93.23 million yuan, reflecting a decrease of 47.10% to 63.23% year-on-year[2]. - Basic earnings per share are estimated to be between 0.17 yuan and 0.25 yuan, down from 0.50 yuan per share in the previous year[2]. Market Conditions - The decline in performance is attributed to a slowdown in sales growth from downstream customers in the packaging business and weakened packaging demand due to the overall economic environment[4]. - Increased competition in the cross-border e-commerce sector has led the company to lower average transaction prices, resulting in decreased business orders and revenue[5]. - The company has adjusted its strategy by controlling advertising spending in regions with significant currency fluctuations, such as Japan and South Korea, which has further impacted revenue[5]. Additional Financial Factors - Additional profit impacts include share-based payment amortization from the third employee stock ownership plan and losses from investments in associated companies[5]. - The financial data in the earnings forecast has not been audited by an accounting firm and is based on preliminary estimates by the company's finance department[6].