Haixin Foods (SZ:002702)2024-07-09 12:05Financial Performance - The company expects a net profit attributable to shareholders of approximately 119.07 million yuan, a decrease compared to the same period last year [7]. - The net profit after deducting non-recurring gains and losses is estimated to be -153.95 million yuan, indicating a decline from the previous year [7]. - The basic earnings per share for the period is projected to be 0.0025 yuan per share [7]. - The financial data in the performance forecast has not been audited by a registered accounting firm [7]. - The performance forecast period is from January 1, 2024, to June 30, 2024 [1]. - The performance forecast is based on preliminary estimates by the company's finance department [2]. - The company will provide specific financial data in its 2024 semi-annual report [2]. Investment and Marketing Strategy - The company has increased investment in market promotion and brand advertising to enhance the influence and sales of e-commerce channels [6]. - New product categories have not yet achieved scale, resulting in low capacity utilization and high costs [6]. Investor Guidance - The company emphasizes the importance of cautious decision-making and awareness of investment risks for investors [2].