CITIC Wine(SH:600084)2024-07-10 07:47Financial Performance Forecast - The company expects a net profit attributable to shareholders of the listed company for the first half of 2024 to be between -4.5 million and -5.5 million yuan[5]. - The estimated net profit attributable to shareholders after deducting non-recurring gains and losses is projected to be between -7.16 million and -8.16 million yuan[13]. - The performance forecast has not been audited by registered accountants, and there are no significant uncertainties affecting the accuracy of the forecast[9]. - The financial data provided is preliminary and subject to change upon the official release of the 2024 semi-annual report[9]. Sales and Market Conditions - The company reported a decline in sales revenue compared to the same period last year due to changes in domestic market consumption categories and intensified competition[15]. - The company is currently in an adjustment phase within the domestic wine market, facing a more severe competitive landscape[15]. - The company acknowledges that its operating performance requires time to improve despite implementing marketing reforms and optimizing product structure[15]. Strategic Initiatives - The company plans to enhance its collaborative business efforts, focusing on expanding partnerships with major distributors in economically developed cities[9]. - The company aims to optimize online channels and leverage various promotional opportunities to maximize sales during peak marketing periods[9]. - The company is committed to deepening cooperation with leading internet platforms to strengthen its "new retail" business[9].