hailir(SH:603639)2024-07-10 09:23Financial Performance Forecast - The company expects a net profit attributable to shareholders for the first half of 2024 to be between 140 million and 170 million yuan, representing a year-on-year decline of 57.68% to 48.61%[3]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is projected to be between 150 million and 180 million yuan, reflecting a year-on-year decrease of 60.29% to 52.34%[4]. - In the same period of 2023, the net profit attributable to shareholders was 330.78 million yuan, and the net profit after deducting non-recurring gains and losses was 377.70 million yuan[5]. - The financial data in the performance forecast has not been audited by a registered accountant[4]. - There are no uncertain factors affecting the accuracy of this performance forecast[8]. - The forecast data is preliminary and the specific financial data will be disclosed in the official 2024 semi-annual report[9]. Factors Affecting Profitability - The decline in net profit is primarily due to the impact of macroeconomic and market changes, with some product prices decreasing year-on-year[7]. Strategic Initiatives - The company plans to enhance domestic marketing efforts, accelerate international market expansion, and increase technological improvements to improve profitability[7]. - The company aims to continuously reduce costs and increase efficiency to enhance market competitiveness and market share[7]. Investment Advisory - Investors are advised to pay attention to investment risks[9].