Bestore(603719)2024-07-10 10:56Financial Performance - The company expects a net profit attributable to shareholders of between 21 million and 30 million yuan for the first half of 2024, a decrease of 84.15% to 88.91% compared to the same period last year [2]. - The net profit after deducting non-recurring gains and losses is projected to be between 7 million and 16 million yuan, representing a decline of 87.07% to 94.34% year-on-year [2]. - The total profit for the same period last year was approximately 255.24 million yuan, with a net profit attributable to shareholders of about 189.31 million yuan [5]. Strategic Initiatives - The company implemented a price reduction strategy on certain products since November 2023, impacting gross margins during the adjustment phase [6]. - The company has launched a new brand value proposition "Natural Healthy New Snacks," with strong sales performance from upgraded products like wild bamboo shoots and crispy pancakes [6]. - The company anticipates gradual release of benefits from supply chain improvements and cost optimization measures [6]. Employee and Financial Management - The employee stock ownership plan for 2023 was terminated early, leading to an immediate recognition of approximately 20 million yuan in the current period due to accelerated vesting [6]. - Government subsidies received during the reporting period decreased significantly compared to the previous year [6]. Forecast and Risks - The forecast data is preliminary and has not been audited by an accounting firm, with no major uncertainties affecting the accuracy of the forecast [7]. - Investors are advised to pay attention to investment risks as the final financial data will be disclosed in the official half-year report [8].