Keshun(SZ:300737)2024-07-14 07:32Financial Performance - The estimated net profit attributable to shareholders for the first half of 2024 is projected to be between 80 million and 120 million CNY, representing a year-on-year growth of 32.00% to 98.01% compared to 60.60 million CNY in the same period last year[4]. - The estimated net profit after deducting non-recurring gains and losses is expected to be between 40 million and 60 million CNY, indicating a year-on-year decline of 24.79% to an increase of 12.81% compared to 53.19 million CNY last year[4]. - The impact of non-recurring gains and losses on the net profit attributable to shareholders is estimated to be around 50 million CNY, primarily due to the reversal of previous credit risk provisions and investment income[12]. Business Strategy - The company attributes the significant year-on-year increase in net profit to continuous optimization of product structure, improved management efficiency, and enhanced gross profit margin[6]. - The company is focusing on "high-quality development" and actively expanding its market while enhancing its core business operations[11].