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莎莎国际(00178) - 2020 - 中期财报
SA SA INT'LSA SA INT'L(HK:00178)2019-12-16 08:44

Financial Performance - For the six months ended September 30, 2019, turnover from continuing operations was HK$3,494.1 million, representing a year-on-year change of 15.7%[7] - Gross profit for the same period was HK$1,328.6 million, with a year-on-year change of 20.4%[7] - The company reported a loss for the period of HK$36.5 million, which, excluding the impact of HKFRS16, was HK$34.9 million[7] - Basic loss per share was 1.2 HK cents[7] - Total revenue from continuing operations was HK$3,494,127, a decrease from HK$4,147,220 in the previous period, representing a decline of approximately 15.8%[10] - Operating loss for continuing operations was HK$34,470, a significant decline from a profit of HK$234,798 in the previous period[10] - Basic loss per share for continuing operations was HK$1.2, down from earnings of HK$6.7 in the previous period, reflecting a substantial decrease in profitability[12] - The Group reported a loss of HK$36.5 million for the period, compared to a profit of HK$202.9 million in the same period last year[16] - Total comprehensive loss for the period attributable to owners was HK$48,155, compared to a comprehensive income of HK$174,753 in 2018[116] Retail Sales and Market Performance - As of September 30, 2019, the total number of points of sale was 265, with retail sales growth in Mainland China at 0.2%[8] - Retail sales growth in Hong Kong and Macau was 19.4%, while Malaysia saw a growth of 8.2%[8] - Retail sales in Hong Kong and Macau decreased by 19.4% from HK$3,489.9 million to HK$2,813.9 million[16] - The number of transactions from Mainland tourists in Hong Kong fell by 51.2% year-on-year from July to September 2019, contributing to an overall retail sales decline of 35.4% in Hong Kong[31] - Retail sales in the second quarter of Hong Kong and Macau markets declined by 24.2%, primarily due to a decrease in tourist arrivals[30] - The Hong Kong Retail Management Association revised its forecast for total retail sales value from single-digit growth to a double-digit decline for the whole year of 2019[29] E-commerce and Digital Initiatives - E-commerce contributed 4.9% to the total sales mix, with Hong Kong and Macau accounting for 82.7%[8] - The Group's e-commerce business turnover decreased by 8.2% to HK$170.0 million, with over 90% of revenue generated from Mainland China consumers[45] - Third-party platforms reported a 15.1% sales growth year-on-year, accounting for more than 67% of sales in the e-commerce segment[45] - A new VIP membership system was launched, lowering the entrance level to acquire new members and boost sales, with improved conversion rates[43] - The WeChat mini-programme was piloted to enhance customer interaction and sales without requiring physical store visits[42] Cost Management and Operational Efficiency - The company is implementing stringent cost management measures, including natural attrition to control headcount[41] - The Group aims to improve operational and cost effectiveness through stringent cost controls and rental cost reductions[89] - The Group plans to rationalize unprofitable non-core businesses to focus resources on core businesses with higher growth potential[90] - The logistics expense to sales ratio improved to 9.4% from 12.9% in the previous year, with delivery time reduced from 6.0 days to 5.6 days[45] Asset and Equity Management - Total assets increased to HK$4,586,829, up from HK$3,708,890, indicating growth in the company's asset base[11] - Net assets stood at HK$2,416,943, a decrease from HK$2,654,845 in the previous period, showing a decline in shareholder equity[11] - The company maintained a total equity of HK$2,416,943, compared to HK$2,654,845 previously, reflecting a decrease in overall equity[11] - Total equity as of September 30, 2019, is HK$2,416,943,000, a decrease from HK$2,486,608,000 as of April 1, 2019, representing a decline of approximately 2.8%[123] Strategic Focus and Future Plans - The company is focusing on new product development and market expansion strategies to drive future growth[10] - Sa Sa aims to restore profitability and deliver long-term value through agility and responsiveness in the new retail era[94] - The Group recognizes the need to accelerate store network expansion in Mainland China, particularly in Southern China, due to uncertainty over the recovery of tourist arrivals in Hong Kong[64] - Continuous efforts will be made to enhance the product portfolio in Mainland China by speeding up the rollout of trendy and new products to attract foot traffic[64] Economic and Market Conditions - Hong Kong's GDP showed negative growth of 0.5% and 3.2% in the second and third quarters respectively, indicating a technical recession[49] - The combined unemployment rate in the retail, accommodation, and food services sector in Hong Kong was 4.9%, significantly higher than the overall unemployment rate of 2.9%[49] - The Hong Kong Government announced a new round of HK$2 billion economic stimulus to support hard-hit sectors including retail and tourism[50] Financial Reporting and Compliance - The interim financial information was prepared in accordance with Hong Kong Accounting Standard 34, "Interim Financial Reporting"[132] - The Group adopted HKFRS 16 "Leases" on April 1, 2019, recognizing lease liabilities of HK$1,671,119,000, with current lease liabilities at HK$687,427,000 and non-current lease liabilities at HK$983,692,000[146][148] - The financial report was approved by the Board on November 21, 2019[133]