Financial Performance - For the fiscal year ending March 31, 2020, the total revenue was HKD 5,717.3 million, with a gross profit of HKD 2,082.5 million, resulting in a gross margin of 36.4%[6]. - The total revenue for the year 2020 was HKD 5,970.5 million, a decrease from HKD 8,389.2 million in 2019, reflecting a decline of approximately 29.5%[106]. - The gross profit for continuing operations in 2020 was HKD 2,082.5 million, down from HKD 3,316.6 million in 2019, resulting in a gross margin of 36.4%[106]. - The net loss for continuing operations in 2020 was HKD 475.1 million, compared to a profit of HKD 490.9 million in 2019, indicating a significant shift in profitability[106]. - Total assets decreased to HKD 3,267.2 million in 2020 from HKD 3,406.5 million in 2019, a reduction of approximately 4.1%[106]. - Total liabilities increased to HKD 1,602.9 million in 2020 from HKD 919.9 million in 2019, representing a rise of approximately 74.3%[106]. - The company reported a net asset value of HKD 1,664.3 million in 2020, down from HKD 2,486.6 million in 2019, a decline of about 33.1%[106]. - The company reported a net loss of HKD 475.1 million for the year, with a net profit margin of 11.6%[8]. - The basic loss per share was HKD 0.167, a decline from a basic earnings per share of HKD 0.154 in 2019[125]. - The group recorded a loss of HKD 515.9 million, compared to a profit of HKD 470.8 million in the previous year[149]. - The group did not recommend a final dividend for the fiscal year due to the challenging market environment[149]. Retail Performance - Retail sales growth in Malaysia was 34.6%, while retail sales in mainland China grew by 12.1%[8]. - The retail sales distribution shows that 82.9% of revenue comes from Hong Kong and Macau, 6.8% from Malaysia, and 4.3% from mainland China[11]. - Retail sales in Hong Kong decreased by 24.8% in the first half of the fiscal year, while Macau experienced a 3.6% increase due to a shift in consumer spending[127]. - Retail and wholesale sales in Hong Kong and Macau fell by 33.2% to HKD 4,739.4 million[149]. - Retail sales in Hong Kong and Macau decreased by 34.6% for the fiscal year, with same-store sales down 33.8%[170]. - Sales from mainland Chinese tourists in Hong Kong and Macau dropped by 97.4% year-on-year in February 2020, significantly impacting overall sales performance[128]. - Same-store sales in mainland China showed encouraging double-digit growth in the first three quarters, but were negatively impacted in the fourth quarter due to store closures[133]. - The overall sales growth in Malaysia was narrowed to 3.6% due to the impact of COVID-19 and the implementation of movement control orders[135]. E-commerce and Digital Strategy - E-commerce contributed 6.0% to total revenue, with approximately 1 million transactions recorded in the fiscal year 2019/20[24]. - Sasa's e-commerce platforms include its own website, mobile app, and third-party platforms such as JD.com and Tmall, expanding its market reach[30]. - The company is enhancing its online presence and integrating online and offline operations to improve customer experience and operational efficiency[132]. - The group launched an online shopping delivery service in March to stimulate sales activities amid the pandemic[135]. - The company is exploring opportunities on third-party platforms, with approximately 90% of its e-commerce sales currently relying on Chinese consumers[140]. - The company closed its own website and mobile app in mainland China, redirecting customers to the WeChat mini-program, which was launched in October 2019[183]. - The company aims to enhance its online and offline strategy, with a significant emphasis on third-party platforms, which account for approximately 90% of e-commerce sales in mainland China[199]. - The COVID-19 pandemic has accelerated the expansion of e-commerce, with the group investing more in digital transformation and online elements[192]. Strategic Initiatives - The company aims to enhance customer experience by integrating physical stores with e-commerce platforms, providing a seamless shopping experience[3]. - The company plans to leverage big data and new technologies to better understand customer preferences and improve service delivery[41]. - The company is committed to sustainable growth and creating long-term value for stakeholders, focusing on maximizing shareholder returns and enhancing employee opportunities[21]. - The company is exploring potential mergers and acquisitions to strengthen its market position and expand its reach[109]. - The company plans to enhance its product offerings through new product development and technology advancements[109]. - The company is strategically managing costs and operational capital to navigate the challenging economic environment in Hong Kong[136]. - The group aims to strictly control costs and improve cash flow while adjusting business strategies to prepare for economic recovery[190]. Product and Brand Development - The product offering includes over 18,000 types of beauty products from 700 international brands, with more than 180 being exclusive or self-owned brands[26]. - Sasa's exclusive product line Eleanor was launched in Hong Kong, with its first dedicated store opening in Causeway Bay[75]. - The company shifted its product focus to personal protective products in response to market demand during the pandemic, including sourcing surgical masks and hand sanitizers[131]. - The company aims to diversify its customer base by focusing on local Malaysian consumers and expanding its product offerings in skincare, perfumes, and health products[135]. - The company aims to improve overall gross margin by maintaining the sales proportion of its own brands and enhancing their profitability through brand activities[198]. Corporate Social Responsibility and Recognition - The company has been recognized for its corporate governance, receiving the "Outstanding Investor Relations Certificate" at the 2019 Greater China Awards[82]. - Sasa was awarded the "Best Employer Brand" by LinkedIn in 2019, highlighting its effective brand strategy and employee engagement[87]. - The group has been a component of the Hang Seng Sustainable Development Index since 2011, reflecting its commitment to sustainability[95]. - The group emphasizes its commitment to corporate social responsibility, pledging to give back to the community as part of its operational principles[143].
莎莎国际(00178) - 2020 - 年度财报