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卓悦控股(00653) - 2020 - 中期财报
BONJOUR HOLDBONJOUR HOLD(HK:00653)2020-09-11 08:58

Corporate Social Responsibility - Bonjour sourced over 20 million face masks at affordable prices for the public during the COVID-19 pandemic, fulfilling corporate social responsibility[3] - Bonjour has been recognized as one of the listed companies fulfilling corporate social responsibility in Hong Kong by Sparkle Hong Kong[3] - Bonjour was awarded the "10 Years Plus Caring Company Logo" for its continuous contribution to community care and corporate social responsibility[24] - Bonjour has actively participated in various charity and environmental campaigns, demonstrating its commitment to social responsibility[48] Retail Operations and Expansion - The company operates 31 retail stores across Hong Kong, Macau, and mainland China, and sells products through over 20 online shopping platforms, reaching 16 countries[15] - Bonjour has established a new retail concept store "MEI MALL" with an area of over 5,000 sq. ft, utilizing big data and new technologies for enhanced shopping experiences[38] - The company acquired a new office in Tsuen Wan for HK$490 million, with a total gross floor area of 223,804 sq. ft., preparing for long-term development[23] - The number of retail outlets decreased to 31 from 39 in the previous year[158] - The Group plans to improve in-store facilities, including self-service kiosks, to enhance shopping convenience and operational efficiency[187] E-commerce and Digital Transformation - Bonjour is actively transforming from a traditional beauty retailer to a multi-channel e-commerce player, focusing on digitalization and smart management[7] - The company launched its WeChat Mall to strengthen online sales during the pandemic, allowing customers to shop from home[28] - Bonjour established a live streaming studio to support simulcast at 9 different online platforms, enhancing its e-commerce capabilities[34] - The Group has established a presence on major online platforms across 16 countries, including Tmall Global, JD.COM, and Facebook[175] - The Group plans to reduce reliance on physical stores and focus more on e-commerce development, adapting to changing consumer behaviors[189] Product Offerings and Innovation - Bonjour offers over 40,000 products, including skincare, cosmetics, and health food, to cater to diverse customer needs[18] - The company is focused on enriching its product SKUs and categories to adapt to changing consumer preferences and market dynamics[10] - Bonjour has introduced new products such as the Caviar Filler Crème and various skincare lines, enhancing its product portfolio[59] - The company is focusing on innovative technologies in skincare, such as marine placenta extraction for anti-aging products[55] - Management highlighted a commitment to research and development for new product lines, particularly in the beauty and health sectors[63] Financial Performance - For the six months ended June 30, 2020, Bonjour Holdings Limited recorded revenue of HK$332.7 million, a decrease of 59.7% compared to HK$824.8 million in the same period of 2019[162] - The gross profit for the same period was HK$93.7 million, resulting in a gross margin of 28.2%, down from 35.6% in 2019[158] - The company reported a loss from operations of HK$113.2 million, compared to a loss of HK$9.6 million in the previous year[158] - Loss attributable to owners of the Company was HK$138.9 million, significantly higher than the loss of HK$29.5 million in 2019[158] - The loss before tax for the period was HK$138.8 million, compared to a loss of HK$28.9 million in 2019[197] Strategic Initiatives and Future Outlook - The company aims to leverage Hong Kong's advantages in global trade to enhance its e-commerce public platform and support local industries[11] - Bonjour aims to nurture over 1,000 young influencers for live commerce in the Greater Bay Area over the next three years through a new entrepreneurship incubator[36] - Management expects a revenue increase of approximately 15% in the upcoming fiscal year due to new product launches and market expansion efforts[106] - Strategic initiatives include potential mergers and acquisitions to expand brand offerings and market share[106] - The Group aims to diversify its product portfolio by increasing SKU numbers and extending product types into various categories[189]